5 Updates Pokémon GO has to do to last

This article first appeared on my blog.

Pokemon GO has been all over the place for two weeks now and has had a tremendous success. Appart from the obvious bug corrections, Pokémon GO will have to do some updates to keep up with the increasing demand. From a marketers point of view and Pokéfan, here are 5 updates Pokémon GO needs to do to keep progressing.

Add new generations of Pokémons

For the moment, there are 151 Pokémons to find all over the world. That’s only the first generation of Pokémons. Other generations have been released through the years, with more than a thousand creatures overall today. Pokémon GO will have to release new generations of Pokémons now and then to prevent its players from boredom.

New PokéStops and gyms in small cities and in the countryside

The lack of PokéStops and gyms in small cities and countrysides is a major problem that might prevent new players from staying on the app. Pokémon GO will have to copy the collaborative process Niantic used with Ingress, enabling players to add points of interest on the app. Players will feel more involved in the app development and rural players will experience the same quality of gaming as city players.

Rethink the Pokemon catching process

In its actual form, catching a Pokémon results in throwing a Pokéball at it. It’s kind of a mini basketball game. Simple enough for everyone to get it, but maybe a little too simple. Players might get bored of it. Pokémon GO should think about other ways to catch Pokémons, they should diversify the catching process. Adding other mini games that would appear randomly or depending on the Pokémon type is a simple solution that will help the community to keep up with the game.

Organise challenges for teams

As it is today, there’s not much difference between the teams. They are just colors you represent when fighting for a gym. Teams should be more than colors, and bring together real communities, with shared values and goals. Creating challenges for teams can help people get together and bring another dimension to the teams.

Offer tours in partnerships with local tourism offices to promote a city

Pokémon GO’s business model is yet to be discovered. Sponsorships are already on track for the app, in order to transform local businesses into PokéStops. I’m sure we’ll see Pokémon tours coming to cities. Tourists could discover the city in a whole new way, and still play the game. Pokémon GO could also offer special Pokémons to find on the tour !

Niantic and The Pokémon Company have successfully launched the Pokémon GO app. But they need to keep up with their worldwide players to prevent them from getting bored. It’s a true challenge they have to face and I hope they’ll manage to make the game last.

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