International SEO & GEO consultant · French, English, German The SEO Advent Calendar
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For companies · Fractional Head of Search

A senior search lead for your markets, without the full-time hire.

For teams selling into France and across Europe whose results lag in some markets. I decide with you what’s worth doing in each market, then make sure it gets done.

Book a callCompare the two tiers
Alizée Baudez, smiling, in a black blazer
Alizée Baudez, Strasbourg. Ten years independent.

Who it’s for

When some markets lag, and nobody can say why.

Your French or European results lag your home market, and nobody can tell you why.
You’re about to open a market and want the groundwork right before the translation budget goes out.
You have writers, developers or an agency, but nobody senior setting search priorities per market.
AI answers describe you well in English and improvise in French or German.

Who it isn’t for

Teams with no one to implement: no writer, no developer, no agency. Also not for businesses that only sell locally, or for anyone looking for paid ads.

Lead and Advisor

Two tiers.

Lead and Advisor compared
In shortLeadAdvisor
ForTeams where nobody owns searchTeams with an in-house SEO
PriceFrom €3,400 a monthFrom €1,700 a month
MarketsUp to threeOne or two
ScopeI set the priorities, write the briefs and review what your team shipsWe make the calls together. I review the plan and the big releases
AvailabilityWeekly 45-min call, plus a shared Slack or Teams channelOne 60-min call a month, plus email
Response timeNext working dayWithin 3 working days
Every monthWritten report; review of what shipsPriorities memo (1–2 pages); review of up to 3 key pages or releases
Every quarterRoadmap update; AI-answers snapshot per market; review with leadershipPlan review
Month 3Written month-3 reviewWritten month-3 review

The monthly report shows what was done and what it changed. It never shows hours.

In practice

What the work can cover.

Lead

  • International setup: site structure, hreflang, local signals
  • Keyword and content strategy per language, and briefs for your writers
  • Review of translations and localisation before they go live
  • Migration or redesign support, with tickets your developers can pick up
  • Competitor and search-results analysis, market by market
  • Link strategy and a map of the right partners in each market
  • Training your team, and keeping your other agencies and vendors aligned

Advisor

  • A second opinion on your SEO’s plan
  • A review before a launch or a big release
  • A step-by-step plan for a migration
  • A market-entry assessment before you commit budget

Getting started

How it starts.

  1. Step 1

    Book a call

    A few quick questions, then a 30-minute call. The prices are on this page, so we spend the call on your markets: what you want to achieve, how we’ll measure it, and what it’s worth to you.

  2. Step 2

    A proposal

    It confirms what we agreed on the call, and you choose the level of involvement.

  3. Step 3

    Signed quote

    Work usually starts two to three weeks later.

Not ready for a retainer? Start with a Second Opinion (€950), fully credited if you go further within 30 days.

Months 1 to 3

The first three months.

  1. Month 1

    Diagnose and decide

    Market audit, AI-answers snapshot, a written roadmap your team signs off.

  2. Month 2

    Fix the foundations

    International setup, briefs, reviews of what ships.

  3. Month 3

    Review

    A written month-3 review: what shipped, early signs (indexing, positions, AI answers), and the plan for next quarter.

You decide whether to continue on what the review shows. After month 3: month to month, one month’s notice.

Lead

An example month.

Week 1

Call to review last month’s report; three priorities agreed.

Week 2

Briefs for four French category pages; review of the hreflang ticket.

Week 3

Review of what shipped; answers to your agency’s questions in the shared channel.

Week 4

The monthly report.

Example only. Every month follows your priorities.

The short version

How I use AI.

AI does the collecting and the first pass, so your budget goes to decisions. I do the judgement, and I check everything that reaches you.

How I use AI, in full

What it includes, and on what terms.

Not included

Development and CMS work, content writing and translation, paid ads, digital PR campaigns and link buying. I map the link strategy and the partners. Your team or agency runs it.

Terms

  • 3-month minimum, then month to month with one month’s notice.
  • Priced by the month, paid monthly in advance. Never by the hour, no timesheets.
  • Prices exclude VAT. Work starts on a signed quote.
  • I take on three retainer clients at a time.

What clients say.

“It’s been a pleasure to work with Alizée for a few months now. The SEO topics are mastered, we feel that we are dealing with a professional, invested and motivated person. A big thank you for your advice, your ideas and your good humour that allow us to move our project forward on a daily basis!”
Laurent Prédine · Ouivmi · translated from French
“Alizee is professional, knowledgeable and friendly. Working with her was a pleasure. The process for our project was efficient and any queries we had were answered in a quick and timely manner.”
Annabel Tyndale · Villaplus
“We’ve been able to work together on both international SEO for Lipton and local SEO for smaller businesses. The deliverables are very detailed and clear and Alizée is always super available. I highly recommend her!”
Nelly Roos · Queen Communication · translated from French

Before you book

Questions people ask.

Why not by the hour?

You’re paying for decisions and results, not minutes. A fixed monthly scope keeps us both on what moves the market.

Can I buy just an audit?

The Second Opinion is the one standalone session. A full diagnosis is either the first month of a retainer or a fixed-fee project, from €4,000, quoted after a call.

Do you work beyond France?

French, English and German directly. For other markets, I audit the structure and work with trusted native-speaking partners for the content.

How much happens in meetings?

A weekly 45-minute call for Lead, a monthly 60-minute one for Advisor. The rest is async, in shared documents.

Can I switch between Lead and Advisor?

Yes, at the start of any month after the first three.

How does the Second Opinion credit work?

The full €950 is deducted from your first invoice if you start a project or retainer within 30 days of the session.

Three retainer clients at a time.

Is one of your markets quieter than it should be?

Book a callNot ready for a retainer? Start with a Second Opinion