Every week I share no more than 3 hands-on resources that I carefully handpick from the top-experts and best practitioners in SEO and digital marketing. You won’t find FOMO inducing theories and convoluted predictions in these posts. I want to help you build long-lasting SEO and digital marketing strategies with proven methods you can implement today. Previous editions can be found here.


There have been a few updates on my website this week, especially on the About page. I hadn’t updates the page since I move back to Strasbourg.

This past week, while rewatching the Silicon Valley TV Show – which I love – I learned about the IPFS protocol. It’s basically an equivalent to the HTTP protocol, but distributed. I just started learning about it so please excuse my approximative definition. If you have some interest in other ways the internet could function, I highly recommend checking it out, along with Tim Berners-Lee’s (yes, the one who invented the internet) project Solid.

In more SEO-related news, if you have some affiliate links on your website, John Mueller recommends using a rel=sponsored tag to indicate to Google this is a paid link.


The SEMrush team conducted a study about common mistakes in link building and Elena Terenteva reported on how to fix them. The whole article is really well made with great infographics for each case and a link to a resource to help you fix each issue.

Why should you care?

If backlinks are a well-known ranking factor, internal links are often forgotten and just as important. They help distribute ranking authority though the website and have an effect on the crawlability of your website.
I always recommend to my clients to pay attention to their internal linking because a few, cheap, quick fixes can make a huge improvement on rankings, demanding usually a lot less effort than link acquisition.


UTM parameters are elements you can add to your URL to track where your users are coming from in Google Analytics. Although Google my Business is a Google product, the traffic sources you find in Google Analytics corresponding to the links you set up on the GMB platform are sometimes listed as direct or organic traffic.

To better unify those sources, you need to tag your URLs. In her very detailed article, Claire Carlile explains how you should tag each link you put on Google My Business: primary links, Google Posts, Google Products. You’ll then be able to track how your actions are performing both on Google Analytics and in the Google Search Console.

⚙️ #TOOL – Helping you up your game

Glen Allsopp, founder of Detailed.com created a Chrome extension for SEOs. It enables you to get insights on a page right in your browser, check out the different tags, see more detailed information from your favourite SEO tool, highlight text and find if there’s any duplicate of that piece of content, and check if the canonical tags and URL match.

I found it’s a very handy tool to get primary information on a page, and correct elements quickly.


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