A post-lockdown update

Has the pandemic taken a toll on my work, my mental health, my productivity?

In a nutshell, yes.

Since early March, my content has been on pause. Before that, I was steadily growing a weekly newsletter called The Pragmatic SEO with hands-on resources for SEOs, entrepreneurs and anyone who wants to learn about the topic. I was preparing new content and tweeting like there was no tomorrow. But then the fear of maybe actually not having a tomorrow took over and I froze.

I was, and still am, very proud of my newsletter. It brought me more visibility and a sense of accomplishment each week. With the COVID-19 pandemic, I put it on hold. At first, I thought I would be for a couple of weeks but it turned out to last way more than that.

The main reason I put it on hold is the same one we read over and over again on social media: how can I keep communicating around this topic when the world is suffering? Same goes with the current #BlackLivesMatter movement. What should I say or write when chaos and uncomprehension are upon all of us?

Sidenote: I you would have told me 10 years ago we would have a global pandemic in 2020, I might have believed you. If you told me we would still be fighting racism, I would not have believed you

I can’t say I have an answer to that, other than life goes on and so does my clients’. With changes, modifications in our relationships and ways of thinking, but it does go on. And so should I. 

I took some time away from publishing to do some updates on my website, find new clients and, broadly speaking, get my shit together. Not that I particularly succeeded, but hey, progress was made.

So what are we to expect from now on? 

  1. The Pragmatic SEO will be back, with an updated layout and, on my side, a better organisation
  2. Expect “traditional” blog posts. I have a few ideas of topics I want to explore and SEO tests I want to conduct. 
  3. A French version of the website is coming. Half of my clients are French-speaking, it’s time I start communicating with my French-speaking audience a bit more.

2020 is definitely a strange year, a change year. I try to navigate through it the best way I can, providing quality SEO services to my clients, growing my business, figuring out new plans while staying on track. I still haven’t made my sourdough starter (it’s long due), but I developed a new cookie recipe, so I guess it’s a win, right?

🍪  And since you did not ask for it, here’s the recipe:

Hazelnut purée cookies recipe

Leave a comment