Every week I share no more than 3 hands-on resources that I carefully handpick from the top-experts and best practitioners in SEO and digital marketing. You won’t find FOMO inducing theories and convoluted predictions in these posts. I want to help you build long-lasting SEO and digital marketing strategies with proven methods you can implement today. Previous editions can be found here.

⏰ #Now - What I have been up to

As I am now settled in Strasbourg, France, I’m getting back on Meetup to find new networking opportunities and ways to connect with other freelancers. Networking has always been a tricky thing for me so I’m definitely working on it for 2020!

I tried a hack for Google My Business posts this week. I read about it on Reddit (couldn’t find the post, sorry). Apparently, posting just a photo and no text would be seen by users as a huge image, thus giving more visibility to the post. Unfortunately it did not work for the listing I manage and I believe it was just another UX test from Google. It’s all trial and error, right? Please let me know if you try this too and how it turned out 😉

On another note, I have also been making one gingerbread a week for the past month, and never took time to post it on #SEObread 🤦🏻‍♀️

👓 #Focus - The one thing you should check out

A big part of SEO is content,  and an important part of content are images. They attract users and make your page more accessible and engaging. They are also responsible for acquiring organic traffic, especially in niches where infographics, step-by-step pictures and product photography are essential.

In this guide, Isaac Justesen provides 9 Steps to Optimize Images for SEO, guiding you through tools to resize your images on several platforms, good practices in files namesalt tags and titles as well as ways to improve your captions.

🤓 #Read - The best of SEO blogs

In one of his famous Webmaster HangoutsJohn Mueller gave hints on Dealing with Low Traffic Pages.  Roger Montti summed up the key elements in his article on Search Engine Journal.

In a nutshell, there are two approaches to this:

  • Remove non-performing content
  • Improve existing content
Both approaches are valid, but choosing one will depend on your data. Speaking of data, John Mueller also recommends considering other metrics than just Page Views, as those can be misleading on low-traffic pages.

🤓 #Read - The best of Content Marketing blogs

When it comes to content, quality is king. But that doesn’t mean you should compromise on your formatting, as this will affect how long your readers will spend on your page (and your bounce rate). In her article about 9 Painful Blog Formatting Mistakes That Will Ruin the Best Content,  Gill Andrews goes through the common mistakes in blog formatting and best practices for your content.

Do you need help with your digital marketing strategy? Are you planning to work on your website’s SEO? Would you be interested in having me talk at your conference or train your team?

Here are the links to read more about mecheck out my former experiences, find out more on the services I provide and contact me.


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