This October, I'm heading to Barcelona for Google’s Search Central Live Deep Dive Europe: Google's first Deep Dive conference ever held in Europe.

Unlike a standard Search Central Live, which runs a few hours, Deep Dive is three full days of sequential, technical curriculum: crawling, indexing, ranking, and AI integration, with Google recommending attendees commit to the whole thing rather than dip in and out. Expect hands-on sessions, talks from Google's own Search Relations team including Gary Illyes, Martin Splitt and John Mueller, and a full lineup of community speakers sharing real optimization work.

I'm one of those community speakers, and it's a genuine milestone. I'm giving a lightning talk on international SEO, on 1 October, and I'd love to meet as many people there as I can.

If you're going too, come say hello!