Improving Technical SEO Audits

Every week I share no more than 3 hands-on resources that I carefully handpick from the top-experts and best practitioners in SEO and digital marketing. You won’t find FOMO inducing theories and convoluted predictions in these posts. I want to help you build long-lasting SEO and digital marketing strategies with proven methods you can implement today. Previous editions can be found here.

⏰ #Now - What I have been up to

I recently started working on local SEO for a client and diving deeper in Google My Business. I also made some interesting contacts with last week’s post… More on that in a few weeks. I am preparing an article looking back at my 2019 form a marketing standpoint: things I did, events I participated in and key moments for my professional activities.

On that note, I am looking for new projects! Feel free to contact me if you hear about an SEO/digital marketing consultancy opportunity. 😊

👓 #Focus - The one thing you should check out

Barry Adams explained his methodology for Technical SEO Audits at the Optimisey Meetup. He focuses primarily on the technology and relevancy of the website, meaning how the website is crawled and then indexed. In his presentation, he drives us through the different steps he takes for his technical SEO Audits and what elements are important to take into consideration.

The emphasis is made on how audits are useful to clients, where they come in the process of improving the website, what data sets will actually be useful and what tools you can use to improve your technical audits.

🤓 #Read - The best of SEO blogs

In one of his famous Webmaster HangoutsJohn Mueller gave hints on Dealing with Low Traffic Pages.  Roger Montti summed up the key elements in his article on Search Engine Journal.

In a nutshell, there are two approaches to this:

  • Remove non-performing content
  • Improve existing content
Both approaches are valid, but choosing one will depend on your data. Speaking of data, John Mueller also recommends considering other metrics than just Page Views, as those can be misleading on low-traffic pages. 

🤓 #Read - The best of Content Marketing blogs

When it comes to content, quality is king. But that doesn’t mean you should compromise on your formatting, as this will affect how long your readers will spend on your page (and your bounce rate). In her article about 9 Painful Blog Formatting Mistakes That Will Ruin the Best Content,  Gill Andrews goes through the common mistakes in blog formatting and best practices for your content.

Do you need help with your digital marketing strategy? Are you planning to work on your website’s SEO? Would you be interested in having me talk at your conference or train your team?

Here are the links to read more about mecheck out my former experiences, find out more on the services I provide and contact me.

✉️ #SUBSCRIBE - RECEIVE THIS POST IN YOUR INBOX

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