Remove 72% of URLs? A crawl budget case study

Every week I share no more than 3 hands-on resources that I carefully handpick from the top-experts and best practitioners in SEO and digital marketing. You won’t find FOMO inducing theories and convoluted predictions in these posts. I want to help you build long-lasting SEO and digital marketing strategies with proven methods you can implement today.

⏰ #Now – What I have been up to

I got a huge response to the launch of this weekly blog post from the SEO community on Twitter. So thanks to you if you read this, your support means a lot. 🥰

We have most of the basic furniture and appliances we need in our new home, and we know the IKEA catalogue by heart now. I also improved on some handiwork skills, like drilling holes and setting up drawers.

I participated in last week’s #SEMrushchat on Twitter about PPC and SEO and was featured in their roundup of the best tweets from this chat. 🎉

This week’s #Focus section is quite technical, so if you are more into content, keep scrolling!

👓 #Focus – The one thing you should check out

Crawl budget. In a nutshell, optimizing your crawl budget is to make the best use of the resources Google decided to allocate to your website. In his article, Vasilis Giannakouris explains in a very detailed case study how they optimized their crawl budget for Skroutz.gr by removing 72% of indexed URLs.

If it might sound like a bold move, at first sight, it was, in fact, the result of an in-depth analysis of their e-commerce website that was initiated by the following issues:

  • Difference between the number of indexed pages VS the number of pages they had
  • An increase of the time it took for a page to be indexed and to rank high
  • An increase of the time it took for metadata to be refreshed

A technical SEO audit was then conducted and recommended to work on optimizing their crawl budget.

🤓 #Read – The best of the SEO blogs

Have you ever heard of Squeeze Pages?

A squeeze page is a type of landing page marketers use to collect just email addresses from visitors. You persuade or “squeeze” visitors to provide this info by presenting a special offer, gating valuable content, or restricting access in some way.

In this article, Luke Bailey sets the record straight on what is a squeeze page and what you should include in one to boost your lead acquisition, along with four examples of squeeze pages you can get inspired from.

📺 #Watch – The video you should have a look at

In this episode of SEO Mythbusting, Martin Splitt and his guest Suz Hinton explain how Structured Data replaced micro-formats, how they can help you enrich your content and how to test them.

Do you need help with your digital marketing strategy? Are you planning to work on your website’s SEO? Would you be interested in having me talk at your conference or train your team?

Here are the links to read more about me, check out my former experiences, find out more on the services I provide and contact me.

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