19 Nov Remove 72% of URLs? A crawl budget case study
Every week I share no more than 3 hands-on resources that I carefully handpick from the top-experts and best practitioners in SEO and digital marketing. You won’t find FOMO inducing theories and convoluted predictions in these posts. I want to help you build long-lasting SEO and digital marketing strategies with proven methods you can implement today.
⏰ #Now – What I have been up to
I got a huge response to the launch of this weekly blog post from the SEO community on Twitter. So thanks to you if you read this, your support means a lot. 🥰
We have most of the basic furniture and appliances we need in our new home, and we know the IKEA catalogue by heart now. I also improved on some handiwork skills, like drilling holes and setting up drawers.
I participated in last week’s #SEMrushchat on Twitter about PPC and SEO and was featured in their roundup of the best tweets from this chat. 🎉
This week’s #Focus section is quite technical, so if you are more into content, keep scrolling!
👓 #Focus – The one thing you should check out
Crawl budget. In a nutshell, optimizing your crawl budget is to make the best use of the resources Google decided to allocate to your website. In his article, Vasilis Giannakouris explains in a very detailed case study how they optimized their crawl budget for Skroutz.gr by removing 72% of indexed URLs.
If it might sound like a bold move, at first sight, it was, in fact, the result of an in-depth analysis of their e-commerce website that was initiated by the following issues:
- Difference between the number of indexed pages VS the number of pages they had
- An increase of the time it took for a page to be indexed and to rank high
- An increase of the time it took for metadata to be refreshed
A technical SEO audit was then conducted and recommended to work on optimizing their crawl budget.
🤓 #Read – The best of the SEO blogs
Have you ever heard of Squeeze Pages?
A squeeze page is a type of landing page marketers use to collect just email addresses from visitors. You persuade or “squeeze” visitors to provide this info by presenting a special offer, gating valuable content, or restricting access in some way.
In this article, Luke Bailey sets the record straight on what is a squeeze page and what you should include in one to boost your lead acquisition, along with four examples of squeeze pages you can get inspired from.
📺 #Watch – The video you should have a look at
The documentation mentioned in this episode:
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