How to use Google Analytics to track your SEO efforts

Every week I share no more than 3 hands-on resources that I carefully handpick from the top-experts and best practitioners in SEO and digital marketing. You won’t find FOMO inducing theories and convoluted predictions in these posts. I want to help you build long-lasting SEO and digital marketing strategies with proven methods you can implement today. Previous editions can be found here.

⏰ #Now – What I have been up to

Last week was a creative week for me, I helped a friend who’s a Raceboard World Champion design communication material to help her raise funds for next year’s competitions. It was fun getting back to traditional communication work!

I started sharing this blog post to the Women in Tech resources Slack channel, and plan on adding LinkedIn and a couple of Facebook groups to the mix too this week. If you come from one of these: Welcome! If you have ideas of where I should share this project, please leave a comment below 🙂

I also participated in last week’s #SEMrushchat on Twitter about targetting the right keyword for SEO and was featured in their roundup of the best tweets from this chat. 👍

👓 #Focus – The one thing you should check out

Google Analytics is a very powerful tool for digital marketing, but it is also a strong asset for SEO. Elise Dopson walks us through different uses of Google Analytics to better understand where to put your SEO efforts. In a nutshell, my favourite elements Elise writes about are:

📺 #Watch – The video you should have a look at

Stacey MacNaught gave a talk at the Optimisey Meetup in Cambridge about link acquisition tactics.

She focuses on very practical ways to build clean, reliable links to your website that will help your ranking strategy in the long term.

I particularly liked how Stacey makes a parallel between PR and SEO and how much the two fields are related. As SEOs, we heavily focus on keywords and what our customers search for and PRs work with stories about real people and how they overcome their challenges. Writing content about the people in your company and their journeys is likely to get you some links from important publications in your niche.

She also gives great tips on how to find what magazines are going to write about in the next months or year. As it turns out, a simple research can get you this information for some of the top international news outlets! You can even find data on how much Condé Nast’s readers spend on interior design. 😲

Details of Stacey MacNaught’s talk, transcript and slides can be found on Optimisey’s website.

🤓 #Read – The best of the SEO blogs

Organising your content is critical for SEO and there are many ways to do it. Kane Jamison wrote an article showcasing 5 different approaches to content hubs and over 30 examples from various industries.

This article is a great resource if you have a bunch on content you don’t know how to sort, of if you are working on topic clustering on your website.

Do you need help with your digital marketing strategy? Are you planning to work on your website’s SEO? Would you be interested in having me talk at your conference or train your team?

Here are the links to read more about me, check out my former experiences, find out more on the services I provide and contact me.

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