Tools, resources, and ideas
Practical things I've built because there was a gap worth filling. Free resources, paid tools, and a few places where I show up in person.
Free · Start herePDF download · Multi-audience corporate SEO · US market · 2023How Lipton Teas & Infusions reached 7,900 monthly visits in 5 months
This case study covers the SEO strategy and content architecture behind a corporate US market launch. Five months later: 7,900 monthly organic visits, #1 on every primary employer brand query, zero paid traffic. The full PDF includes the strategic approach, rankings, traffic data, and three transferable principles for multi-audience corporate SEO.
FREE EMAIL SERIES25 days of SEO, delivered to your inbox 💌
Every December: one actionable SEO tip per day, from the 1st to the 25th. No pitch, no upsell. Just things worth knowing, written with the same care I put into client work. The 2026 edition is coming.
FREE · CLAUDE ARTIFACTSThings I built because I was curious
A gallery of Claude Artifacts made for client strategy, my own systems, and the occasional experiment — dashboards, tools, calculators. Some useful, some just interesting.
Digital productsTools built around specific problems
No fluff, no padding. Each product starts from a real gap, the kind you don't always have time to solve from scratch.
49 € · PDF (29 pages) + Google SheetsThe International GEO Checklist
Most GEO advice assumes you're optimising for one market, in English. This checklist was built for everyone else.
24 checks across 5 sections — foundations, content, technical, authority, and monitoring — each designed to be run per market, not just per site. Includes a Google Sheets tracker with RAG scoring across up to 5 markets, monthly AI visibility snapshots, and competitor benchmarking.
Built from a real client audit framework. Useful for in-house SEO managers, international marketing teams, and anyone preparing a market expansion with GEO signals built in from day one.
IN PERSONWhere I show up outside the screen.
Events
I speak regularly at international SEO conferences.
This year that includes Google Search Central Live Deep Dive Europe (Barcelona, Sept 30–Oct 2) and Bizz & Buzz (Alsace, Oct 13–15).
Past talks cover international SEO strategy, AI search visibility, and multi-market content architecture.
Teaching
I've taught SEO at EM Strasbourg Business School, Epitech, and several professional training organisations.
The most ambitious course I built runs as a live Google ranking competition: students pick a keyword, build a site, and compete over 12 weeks.
It's something I love doing each year, and it keeps me honest about what actually works.
Want to work together instead?
These resources are a starting point. If you'd rather talk through your specific situation, I'm available for short assessment calls: no commitment, just clarity.