Tools, resources, and ideas
made for people who take SEO seriously
I built these for the same reason I do everything else: because there was a gap, and I wanted to fill it properly. Whether you're looking for a practical tool, a free learning series, or context on how I teach, you'll find it here.
Digital ProductsPractical tools you can use right now.
No fluff, no padding. Each resource is built around a specific problem, the kind you don't always have time to solve from scratch.
The International GEO Checklist
49 € · PDF (29 pages) + Google SheetsMost GEO advice assumes you're optimising for one market, in English. This checklist was built for everyone else.
24 checks across 5 sections — foundations, content, technical, authority, and monitoring — each designed to be run per market, not just per site. Includes a Google Sheets tracker with RAG scoring across up to 5 markets, monthly AI visibility snapshots, and competitor benchmarking.
Built from a real client audit framework. Useful for in-house SEO managers, international marketing teams, and anyone preparing a market expansion with GEO signals built in from day one.
Free email series · SEO Advent Calendar25 days of SEO, delivered to your inbox.
Every December, I run a free email series: one actionable SEO tip per day, from the 1st to the 25th. No pitch, no upsell. Just things worth knowing, written with the same care I put into client work.
The 2026 edition is coming. Get on the list and you'll be the first to know when doors open.
EventsTalks, workshops, and appearances.
Nothing scheduled at the moment. When I'm speaking or running workshops, you'll find the details here first.
In the meantime, my newsletter is where I share what I'm thinking about. →
TeachingWhere I bring SEO into the classroom.
I've been teaching SEO at EM Strasbourg Business School for several years and taught at Epitech and for several professional training organisations too. The most ambitious course I built functions as a live Google ranking competition: students pick a keyword, build a site, and compete in real time over 12 weeks.
It's one of my favourite things to do, and it keeps me honest about what actually works.
Want to work together instead?
These resources are a starting point. If you'd rather talk through your specific situation, I'm available for short assessment calls — no commitment, just clarity.