Tools, resources, and ideas
Practical things I've built because there was a gap worth filling. Free resources, paid tools, and a few places where I show up in person.
Free · Start hereCASE STUDY · FREEHow Lipton Teas & Infusions went from zero to 7,900 monthly visits in 5 months
A full case study on international SEO strategy, multi-audience architecture, and brand launch — for one of the world's most recognised tea brands. No paid traffic. Strategy-first from day one.
FREE EMAIL SERIES25 days of SEO, delivered to your inbox 💌
Every December: one actionable SEO tip per day, from the 1st to the 25th. No pitch, no upsell. Just things worth knowing, written with the same care I put into client work. The 2026 edition is coming.
FREE · CLAUDE ARTIFACTSThings I built because I was curious
A gallery of Claude Artifacts made for client strategy, my own systems, and the occasional experiment — dashboards, tools, calculators. Some useful, some just interesting.
Digital productsTools built around specific problems
No fluff, no padding. Each product starts from a real gap, the kind you don't always have time to solve from scratch.
49 € · PDF (29 pages) + Google SheetsThe International GEO Checklist
Most GEO advice assumes you're optimising for one market, in English. This checklist was built for everyone else.
24 checks across 5 sections — foundations, content, technical, authority, and monitoring — each designed to be run per market, not just per site. Includes a Google Sheets tracker with RAG scoring across up to 5 markets, monthly AI visibility snapshots, and competitor benchmarking.
Built from a real client audit framework. Useful for in-house SEO managers, international marketing teams, and anyone preparing a market expansion with GEO signals built in from day one.
IN PERSONWhere I show up outside the screen.
Events
I attend and speak at international SEO conferences. I’ve been at BrightonSEO, the International Search Summit, plus other events across France and Europe.
Past talks cover international SEO strategy, AI search visibility, and multi-market content architecture.
Teaching
I've taught SEO at EM Strasbourg Business School, Epitech, and several professional training organisations.
The most ambitious course I built runs as a live Google ranking competition: students pick a keyword, build a site, and compete over 12 weeks.
It's something I love doing each year, and it keeps me honest about what actually works.
Want to work together instead?
These resources are a starting point. If you'd rather talk through your specific situation, I'm available for short assessment calls: no commitment, just clarity.