SEO STRATEGY

This service provides a bespoke plan of action for your SEO needs.

This is the most complete service I offer. It includes a comprehensive SEO audit with a comprehensive optimisation plan, a thorough content strategy rooted in a meticulous keyword research, KPIs to rack progress and SEO support.

Get ready for a clear, holistic SEO plan of action, moulded to your ambitions, goals and resources.

The SEO Strategy is a perfect fit for you if:

  • You're grappling with low organic traffic

  • You're overly reliant on social traffic and want a more balanced approach

  • The digital marketing strategies you've tried so far haven't lived up to your expectations

  • You're launching a new product, service, or business and want to ensure it gets the visibility it deserves

  • You need a comprehensive plan to boost your website's performance and organic traffic

If any of these resonate, you’re in the right place. 😉 Here’s what you can do next:

What can the SEO Strategy service look like for your business?

The SEO strategy service is a very complete offering, providing you with a bespoke and comprehensive plan of action to boost your organic visibility online while addressing your specific goals.

For businesses navigating the digital landscape, a robust online presence isn't a luxury—it's a necessity. My bespoke SEO strategy service is designed to fit your business like a glove, providing the tools and strategies you need to reach your business's peak potential online.

Comprehensive SEO Audit with Optimisation Recommendations

My first step in optimising your website is conducting a thorough SEO audit. I delve deep into the core elements of your website, analysing its structure, content, and technical aspects. I identify any existing issues or missed opportunities that might be inhibiting your organic visibility.

Following the audit, I provide a detailed report outlining my findings. This includes a comprehensive list of prioritised optimisation recommendations that will be your roadmap for making sure your website aligns with SEO best practices and meets search engine requirements.

Tailored Content Strategy with Keyword Research

The heart of any successful SEO campaign is a powerful content strategy. I'll work closely with you to understand your business goals, target audience, and industry landscape. Using this information, I'll conduct in-depth keyword research to identify the most relevant and lucrative keywords for your business.

With a content strategy in place, I'll develop engaging and search-engine-friendly content incorporating these targeted keywords strategically. This optimisation increases your website's relevancy and visibility, helping you attract qualified organic traffic and generate valuable leads.

KPIs to monitor your progress

I want to make sure you can measure your SEO efforts efficiently. Tracking relevant KPIs is essential to gauge the success of your SEO strategy. I will provide you with the KPIs that actually matter to your business (I resent vanity metrics) and tracking tools that will help you make the right decisions in time.

Post-delivery SEO Support

Once I have shared presented you the SEO strategy, I understand that guidance is still needed to properly implement these new tactics. That's why I provide several follow-up meetings in the months following delivery, to address any questions and ensure the successful application of these recommendations.

Crafting Customised SEO Strategies

In the complex world of digital marketing, it's not a one-size-fits-all approach that wins the race, but a bespoke, well-crafted SEO strategy. I’m a dedicated partner to your organisation who dives deep into your business, understands your goals, and tailors an SEO strategy that's as unique as your brand.

Here's a glimpse of how I work:

  1. Getting to know you and your business: More than just a logo, your business has a narrative, an identity, a mission. I take the time to understand the ins and outs of your business, including your unique selling proposition, your target audience, and your business goals.

  2. Industry and Competitive Analysis: With a thorough examination of your industry landscape and the successful strategies adopted by your competitors, I can help you carve out a unique space for your business in the crowded digital landscape.

  3. Comprehensive Keyword Research: I'll mine the gold from mountains of data, identifying keyword opportunities that align with your business goals and have the potential to drive high-quality traffic to your website.

  4. In-depth Communication: Regular calls and updates are included to ensure you're well-informed of the strategy's progress and any new developments. This open communication allows us to collaborate effectively.

But I don't stop there. I ensure that the strategy is custom-tailored to fit your specific needs. For example:

  • For a company with an international presence, the strategy may focus on International SEO, optimising for different languages, understanding cultural nuances, with a solid technical foundation.

  • For a local business, the strategy might focus on local SEO, optimising for location-specific keywords, optimising you Google Business Profile listing(s), and ensuring your online local presence reflect your “real life” impact.

  • For an e-commerce store, the strategy might involve optimising product pages, implementing schema markup, improving site speed, and implementing a relevant content strategy.

  • For a lead generation website, the strategy might include conversion rate optimisation, formulating compelling calls to action, landing page optimisation, and crafting a content strategy built for your conversion funnel.

  • A non-profit might benefit from a strategy concentrated on authority building and trust signals, grant and donation keyword optimisation.

This bespoke approach ensures your SEO strategy is not just aligned with, but is an extension of, your business objectives.

Remember, SEO is a marathon, not a sprint. It requires patience and consistency. I'm here to walk with you through this journey, providing regular reports and revisions to the strategy as necessary to ensure we're always heading in the right direction: towards growth and success.

Availability

Typically, I complete a comprehensive SEO Strategy within 2 to 4 weeks.

Due to high demand, I'm usually booked months in advance for this service. Please keep this in mind when enquiring.

Investment

After our initial assessment call, I'll provide you with a personalised proposal outlining the exact investment needed for your unique goals. No hidden costs, no surprises—just a clear roadmap to elevate your online presence.

The typical investment for this bespoke SEO Strategy service is around 5000 €.

Deliverables

All the deliverables, relevant documentation and helpful resources will be made available to you in a Notion dashboard. You will be able to share it with your teams and download all the elements you need.

Enquire today!

That's it! Ready to start your SEO journey with me? Let's discuss your requirements and lay the groundwork for your success online.

What my clients have to say

  • SEO Mastery

    “Working with Alizée on an international SEO project is a real pleasure, thanks to her mastery of SEO, her project management (deliverables, timing) and what's more, she's a really nice professional!”

    Christophe - Blueboat

  • “Alizée is a pleasure to work with! I highly recommend her!”

    “Alizée is a pleasure to work with! She's a good listener, responsive, organised and, above all, VERY expert in her subjects. We've been able to work together on both international SEO for Lipton and local SEO for smaller businesses. The deliverables are very detailed and clear and Alizée is always super available. I highly recommend her!”

    Nelly - Queen Communication

  • “Awe-Inspiring Results"

    “Before coming to Alizée for SEO services, I had not touched anything at all on my website for SEO. To say that my ecommerce website was in the back dark corner of Google is an understatement. (…) I'm now seeing more and more traffic to my site, more orders from Search, and more impressions on my stationery!”

    Kayla Hutchinson - Lucky Dog Design Co.

  • "Professional, knowledgeable and friendly"

    Alizée is professional, knowledgeable and friendly. Working with her was a pleasure. The process for our project was efficient and any queries we had were answered in a quick and timely manner.

    Annabel Tyndale - VillaPlus

  • Solid expertise

    “I worked with Alizée on an international project and I'm very happy with her services. She has solid industry expertise, is extremely professional and delivered the work before the deadline. She has a wonderful persona too! I would highly recommend her.”

    Amy Heath - Cosmopole

FAQ

  • Boosted Visibility & Relevant Traffic: My strategies aim to improve your rankings on search engine results pages, increasing your online visibility and drawing in traffic that's genuinely interested in your offerings.

    Increased Trust & User Experience: A high ranking not only increases your brand's credibility, but a vital part of my SEO strategy is enhancing user experience on your site, leading to improved engagement.

    Cost-Effectiveness & Competitive Advantage: My SEO strategies, while requiring upfront effort, offer lasting results that contribute to continuous traffic without ongoing advertising costs. Plus, they're designed to give you an edge over your competitors in the digital space.

    Higher Conversion Rates: An optimised website doesn't just attract more traffic—it boosts conversion rates by providing a navigable, quick-loading site with valuable content.

  • SEO is a long-term investment. Results may start to appear within a few months, but it typically takes six months to see significant improvements. However, these results are often lasting and worth the wait.

  • The SEO strategy deliverables are clear and accessible, even to non-experts. However, implementing some recommendations may require technical knowledge. Remember, I offer support calls in the months following the delivery of the report to help you with implementation and answer your questions. 😉

  • Absolutely! The strategy includes recommendations about the type of content that could help your site rank better, including specific keyword suggestions.