Clément Renaut is an independent photographer based in Alsace, France. His unique personality brings the best out of people in a joyful and fun way. He mainly does wedding photography, individual and family portraits. His area of work is in Alsace-Lorraine regions. Photography is a very competitive industry and Clément made many adjustments to his website through the years.

Where we started

1. Lack of visibility on keywords important for the business

   The top keywords for which the website ranked where focused around topics of secondary importance for the business, such as wedding venues, or general informational content about wedding organisation that was not likely to bring in conversions.

2. Confusion to where the business operates

   The website also ranked for cities far away from where Clément operates. Despite his ability to move around in France for photo shoots, most of his revenue is made in a 150 km area around his home.

3. A mix of HTTP and HTTPS content

   Years of updates to this custom-built website have created errors, especially regarding the location of the images. A hole bunch of them were stored on a HTTP repository, triggering mixed content errors.

Goals of the project

Our first goal was to improve the general health of the website, removing critical technical errors that were seen as a red flag by search engine crawlers. Then we would work on improving relevant organic traffic for the website. That means making sure the keywords we would target were:

1. In line with what his clients are searching for

2. Relevant to the photography services Clément offers

3. Local to his area

What we did

Moving HTTP images to HTTPS

Thankfully, Clément has a background in IT and was able to make all the right changes and redirections super fast.

On another note, there is something deeply satisfying to seeing error numbers go down!

Reviewing the website structure

We created content clusters around his services and the locations he often visits for photo shoots. The idea was to make sure users (and bots) could easily understand what he does and where he works with an efficient internal linking strategy.

Improve content with relevant keywords

With the help of an extensive keyword research, we worked on improving the on-page content with keywords that were more relevant to Clément’s audience and aligned with their intents.

The results

Website health

With a few technical adjustments, we were able to drastically improve the website’s overall health and decrease the likelihood of Google bot crawling issues.

Increased organic traffic on relevant keywords

For keywords relevant to Clément’s services, the organic traffic grew substantially over the past 6 months. In the examples below, the focus is on keywords that include “wedding” and “family” which are the biggest sources of revenue for this business.

Increased Local organic visibility

When it comes to local organic visibility, the website performed much better. The example below if for keywords including “Strasbourg”, the biggest town in Clément’s area.

Client feedback on this project

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