I had the privilege of being invited to participate in the panel discussion “What’s the future of SEO?” at the 2022 Erepday conference in Strasbourg alongside two other SEO experts: Dan Bernier and Mickaël Hamard.

The Erepday conference brings together the essential news of the “hot” topics of e-reputation, branding and customer relations 2.0. It is an exceptional day of conferences, panels and networking with expert speakers in the field of the web and e-reputation to grow your brand and business. It’s organised by the amazing teams at Blue Boat.

So, what’s the future of SEO?

On the panel discussion, we discussed what SEO will look like in 10 years. My take on this was that it will remain fun and exciting, and I am positive that SEO will be around for the foreseeable future. I also believe the emphasis will be put on inclusivity and accessibility on the web.

We can't predict exactly what will happen in SEO over the next 10 years, but we know Google's global vision is to make internet information available to everyone. That shouldn't change much.

By working on making information available to people all around the world, Google is setting the stage for a new era of digital knowledge, where information is made accessible to everyone, regardless of their location, language, device or background.

We had conversations around the evolution of the SERP, especially how Google was bringing sensorial elements to the SERP. We also discussed the importance of authenticity, the need to remain true to oneself, and the concept of staying true to one's values even when the world around us changes. We discuss how the future of online search will be spread across multiple platforms, and how this will create a shift in the way we access information. We explore the implications for businesses, as well as the importance of finding ways to remain relevant in this ever-evolving landscape. Additionally, we consider the impact on people's lives and how our approach to information gathering will be shaped by the resources available to us.

I thoroughly enjoyed my experience at the 2022 Erepday conference in Strasbourg and I am thankful to the organisers for inviting me to be a part of the panel. It was great to be able to share my insights and knowledge with the other experts and attendees.

I am confident that SEO will continue to evolve and become even more important in the future, and I am looking forward to seeing what the future has in store for the industry.