Learning Python for SEO
Every week I share no more than 3 hands-on resources that I carefully handpick from the top-experts and best practitioners in SEO and digital marketing. You won’t find FOMO inducing theories and convoluted predictions in these posts. I want to help you build long-lasting SEO and digital marketing strategies with proven methods you can implement today. Previous editions can be found here.
⏰ #NOW - WHAT I HAVE BEEN UP TO
This week I have been working on an SEO audit for a new client, mainly focused on keyword opportunities and link acquisition for the moment. I plan on publishing a more in-depth "Work with me" page on this website with a breakdown of the processes I use and package examples for potential clients. I'm not the best at selling myself, so I'm open to suggestions and advice!It's trip planning season! I'll travel in the upcoming weeks to Metz in the Lorraine region, Luxemburg city to see a client, the French Alps for some winter sports ⛷ and Brighton next April for BrightonSEO. If you are around, let me know and we'll grab a coffee ☕️I have been wanting to up my coding game for some time now. I'm proficient in HTML and CSS, and I want to improve my skills in JavaScript and Python. I recently started following online courses on those topics 👩🏻🏫 Wish me luck!I also participated in last week's #SEMrushchat about the Featured Snippet Update.
👓 #FOCUS - THE ONE THING YOU SHOULD CHECK OUT
As I mentioned, I'm in the process of learning Python. Python is very useful for task automation, image optimization, scraping websites, analyzing keywords and Google Search Console data, just to name a few. Learning a new programming language, especially when you're not a developer, can be quite overwhelming. Luckily, Britney Muller made a whole Whiteboard Friday video on the topic, featuring Pumpkin 🐍Read the transcript of "Intro to Python - Whiteboard Friday"
🤓 #READ - THE BEST OF SEO BLOGS
Link building is a hard game, especially with journalists who receive hundreds of requests each day. Knowing what journalists write about, how they choose their topics and more importantly, what information they need to make an article can drastically improve - and speed up - your link acquisition strategy.In this article, Laura Crimmons breaks down research she did with collaborated on which they analysed the 1,000 most recent and 1,000 most shared articles in Tech, Travel, Health, Entertainment and Personal Finance. The research unveiled which publishers were more likely to include follow links in their articles, what keywords were more likely to bring links and the topics that were the most written about, as well as publishing frequency data.Depending on your field of work, you can tailor your approach to increase your chances of landing a juicy link 🙂Read "How to pitch what journalists want"
Related resource: Link Acquisition Tactics.
🤓 #READ - THE BEST OF SEO BLOGS
Here's a page you should bookmark for future reference. Fiona Soum from BuiltVisible shared her cheat sheet for data manipulation in Excel. Her post is particularly useful if you have to truncate queries, extract specific words, work on your meta tags' lengths or categorize cell content.Read "Excel formulas for SEOs: cheatsheet and cell manipulation"
Related resource: Categorize keywords automatically according to the buyer's intent.
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Do you need help with your digital marketing strategy? Are you planning to work on your website’s SEO? Would you be interested in having me talk at your conference or train your team?Here are the links to read more about me, check out my former experiences, find out more on the services I provide and contact me.
Latest editions of The Pragmatic SEO
Learning Python for SEOAn introduction to Python for SEO, Optimizing your digital PR strategy and a cheat sheet for Excel formulas....04 February, 2020
Get more clicks on mobile results pagesMake your Search Results on Mobile More Clickable and Improve your CTR, Use your Discontinued Products to your Advantage in your E-Commerce SEO, and Scrape Google Search Features with XPath....28 January, 2020
Categorize keywords automatically according to buyer’s intentAutomate Keyword Categorization with Google Sheets and Find the Buyer's Intent, The Anatomy of the Top Performing Articles and Landing Awesome Links with Awesome Outreach Emails....21 January, 2020
