Every week I share no more than 3 hands-on resources that I carefully handpick from the top-experts and best practitioners in SEO and digital marketing. You won’t find FOMO inducing theories and convoluted predictions in these posts. I want to help you build long-lasting SEO and digital marketing strategies with proven methods you can implement today. Previous editions can be found here.


This week I have been working on an SEO audit for a new client, mainly focused on keyword opportunities and link acquisition for the moment. I plan on publishing a more in-depth “Work with me” page on this website with a breakdown of the processes I use and package examples for potential clients. I’m not the best at selling myself, so I’m open to suggestions and advice!

It’s trip planning season! I’ll travel in the upcoming weeks to Metz in the Lorraine region, Luxemburg city to see a client, the French Alps for some winter sports ⛷ and Brighton next April for BrightonSEO. If you are around, let me know and we’ll grab a coffee ☕️

I have been wanting to up my coding game for some time now. I’m proficient in HTML and CSS, and I want to improve my skills in JavaScript and Python. I recently started following online courses on those topics 👩🏻‍🏫 Wish me luck!

I also participated in last week’s #SEMrushchat about the Featured Snippet Update.


As I mentioned, I’m in the process of learning Python.  Python is very useful for task automation, image optimization, scraping websites, analyzing keywords and Google Search Console data, just to name a few. Learning a new programming language, especially when you’re not a developer, can be quite overwhelming. Luckily, Britney Muller made a whole Whiteboard Friday video on the topic, featuring Pumpkin 🐍


Link building is a hard game, especially with journalists who receive hundreds of requests each day. Knowing what journalists write about, how they choose their topics and more importantly, what information they need to make an article can drastically improve – and speed up – your link acquisition strategy.

In this article, Laura Crimmons breaks down research she did with collaborated on which they analysed the 1,000 most recent and 1,000 most shared articles in Tech, Travel, Health, Entertainment and Personal Finance. The research unveiled which publishers were more likely to include follow links in their articles, what keywords were more likely to bring links and the topics that were the most written about, as well as publishing frequency data.

Depending on your field of work, you can tailor your approach to increase your chances of landing a juicy link 🙂

Related resource: Link Acquisition Tactics.


Here’s a page you should bookmark for future reference. Fiona Soum from BuiltVisible shared her cheat sheet for data manipulation in Excel. Her post is particularly useful if you have to truncate queries, extract specific words, work on your meta tags’ lengths or categorize cell content.


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