Site architecture for SEO

Every week I share no more than 3 hands-on resources that I carefully handpick from the top-experts and best practitioners in SEO and digital marketing. You won’t find FOMO inducing theories and convoluted predictions in these posts. I want to help you build long-lasting SEO and digital marketing strategies with proven methods you can implement today. Previous editions can be found here.

⏰ #NOW - WHAT I HAVE BEEN UP TO

HELLO 2020!!  🎉 Happy New Year to all of you. May 2020 be the perfect beginning to a new decade for you, I wish you a many fun projects and great moments to remember.

The past weeks have been dedicated to friends and family. The holidays are a special moment for us as we celebrate Christmas nearly every day for a week with our families, then head on to a 2-day trip for New Years Eve, and finally celebrate my birthday on 2nd January. That’s right, I just turned 30! 🥳

⚠️NEW! ⚠️ You can now subscribe to The Pragmatic SEO and receive your 3 handpicked resources every Tuesday directly in your inbox! Of course, your contact information won’t be shared with anyone, and I will only use your email to send you The Pragmatic SEO. If you’re not happy with it, just hit “Unsubscribe”.

✉️ #SUBSCRIBE - RECEIVE THIS POST IN YOUR INBOX

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👓 #FOCUS - THE ONE THING YOU SHOULD CHECK OUT

Site architecture, or how your website is structured, impact the way Googlebot is going to crawl and understand how you organize your content. The more important the information is for your business, the easiest it should be for users and bots to find.

If the concept is pretty easy to understand and implement on a small website, it can create many headaches when it comes to larger sites with thousands of pages.

Richard Baxter is the founder of BuiltVisible, a great agency based in London, with whom I had an interview a few years ago that I really enjoyed. 😉

In this in-depth guide, he gives actionnable steps to understand how your website’s architecture is impacting crawl-ability and your rankings, and how to remediate to common issues you will have identified.

⚙️ #TOOL – Helping you up your game

Exploding Topics is a cool new tool that analyzes searches and conversations on the internet to understand what topics are starting to trend. Topics are sorted by categories. The idea for this tool is to help content creators come up with innovative and trending content ideas.

The graph above shows how the topic “solo travel” has been more trending this past month compared to the past semester. This tool was developed by Backlinko ‘s founder Brian Dean and Josh Howarth.

📺 #WATCH – THE VIDEO YOU SHOULD HAVE A LOOK AT

Let’s finish this first edition of the year on a lighter note: making fake news for links. In 2019’s SearchLeeds,  Oliver Brett, International SEO Rockstar (his words, not mine 😅) at Screaming Frog,  gave a talk about his team’s original link acquisition techniques.

The idea behind fake news for links, or linkbait, is to create content more or less related to the company that can be funny, unexpected or even cringy. Fake products, unexpected news and incredible offers (where you don’t make any promise of course) are interesting techniques to dig in.

Just remember to be funny in your writing, but realistic in your visuals, so that people want to click and link to your page.

Do you need help with your digital marketing strategy? Are you planning to work on your website’s SEO? Would you be interested in having me talk at your conference or train your team?

Here are the links to read more about mecheck out my former experiences, find out more on the services I provide and contact me.

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