I'll be speaking at Bizz & Buzz, the three-day digital festival held across Alsace (October 13–15).

My session is in Strasbourg on the 15th: "International Visibility in 2026: What Actually Changed (and What Didn't)." I'll be sharing findings from an original study on how generative AI engines cite sources across French, German, and Swiss markets, and what it means for cross-border businesses in the region.

Talk delivered in French.