SEO and business blog
Strategic thinking on international SEO, multi-market visibility, and what it takes to actually win in a new market. For in-house teams and brand managers doing this for real.
How structured data is paving the way for AI-generated search
At #SCLZurich 2023, structured data emerged as a focal topic, highlighting its pivotal role in enhancing search results and paving the way for an AI-dominated SEO future. Explore its transformative potential for both search engines and website owners.
BrightonSEO September 2023: AI, making friends and sustainability
Fresh from BrightonSEO 2023, I dive into the conference's hottest topics from AI's growing role in SEO to the vital importance of sustainable practices and networking. Read on to discover key insights and actionable takeaways that can elevate your SEO game.
BrightonSEO April 2023: Diving into the Future of SEO and Embracing the Power of AI
Dive into the highlights and key takeaways from this year's BrightonSEO conference, as we discuss the evolving role of AI, the future of SEO, and the importance of diversity and inclusion within the industry.
Understanding and using AI for an effective international SEO strategy - A talk at the SEO Camp Day Strasbourg 2023
In February 2023, I stood in front of a room of French SEO practitioners at the first SEO Camp Day Strasbourg and asked a question the industry was dancing around: what can AI tools actually do in international SEO, and where are they performing confidence without competence?
What’s the future of SEO? - Panel discussion at the Erepday 2022 conference
I had the privilege of participating in the panel discussion “What’s the future of SEO?” at the 2022 Erepday conference in Strasbourg alongside two other SEO experts. Find out more about my experience at this amazing event.