SEO and business blog
Strategic thinking on international SEO, multi-market visibility, and what it takes to actually win in a new market. For in-house teams and brand managers doing this for real.
AI Overviews launched in France. Here's what the markets that went first already know.
Roughly 40% of AI Overview citations come from pages outside the organic top 10. Ranking first no longer protects you. What the markets that went before France already know, and what to do this week.
Ten years of not compromising: what I actually believe about international SEO consulting
I registered a business in March 2016 to invoice €150 for two CV rewrites. Not exactly a founding myth. Ten years later, here's what I'd actually stake my reputation on.
Digital Expatriation: A Framework for International SEO
Cultural nuances matter in SEO. Digital Expatriation is a step-by-step framework that helps brands resonate with global audiences by combining data, tools, and cultural intelligence.
How structured data is paving the way for AI-generated search
At #SCLZurich 2023, structured data emerged as a focal topic, highlighting its pivotal role in enhancing search results and paving the way for an AI-dominated SEO future. Explore its transformative potential for both search engines and website owners.