In the first semester of 2021/2022, I taught a second-year digital marketing class at EM Strasbourg Business School. The course introduced how websites work, how users behave online, and the core principles of digital strategy. Across five sessions, we explored digital transformation, online consumer psychology, SEO fundamentals, and practical ways to improve user experience and conversions.

I kept the learning hands-on: interactive Slido polls, small-business case studies, and group exercises where students acted as CEOs to define missions, values, and goals. We finished with an introduction to tools like Google Analytics and Search Console to help students understand how websites are measured and improved.

It was my first large in-person class, and students particularly enjoyed working on real businesses and seeing how digital strategy connects with meaningful, human-centred marketing.