SEO and business blog
Strategic thinking on international SEO, multi-market visibility, and what it takes to actually win in a new market. For in-house teams and brand managers doing this for real.
Picture perfect! 📸 Increasing relevant traffic for an independent photographer
In this case study, we delve into Clément Renaut's SEO journey as an independent photographer based in Alsace, France. We addressed critical technical errors, transitioning HTTP images to HTTPS and restructuring the website for enhanced user experience. By aligning content with Clément's services and preferred locations, organic traffic related to weddings and family photography nearly doubled and tripled, respectively, over six months. Local visibility in key areas, such as Strasbourg, significantly improved, resulting in higher average positions and click-through rates. This case study showcases the transformative impact of tailored SEO strategies on driving relevant traffic and enhancing online visibility for independent professionals.
Teaching a Digital Marketing Class for EM Strasbourg Business School - 2021/2022
In the first semester of 2021/2022, I taught a second-year digital marketing class at EM Strasbourg Business School. The course introduced how websites work, how users behave online, and the core principles of digital strategy. Across five sessions, we explored digital transformation, online consumer psychology, SEO fundamentals, and practical ways to improve user experience and conversions.
I kept the learning hands-on: interactive Slido polls, small-business case studies, and group exercises where students acted as CEOs to define missions, values, and goals. We finished with an introduction to tools like Google Analytics and Search Console to help students understand how websites are measured and improved.
It was my first large in-person class, and students particularly enjoyed working on real businesses and seeing how digital strategy connects with meaningful, human-centred marketing.