I have been blogging on and off since 2007. In place of my shameful teen-years blog – that has thankfully disappeared from the surface of the web since then 🙏, I now write about SEO, digital marketing and freelancing.
A post-lockdown update
I took time to reflect on the lockdown, how it affected my work, productivity and projects. There's also a bit on future projects and a bonus cookie recipe. 🍪
Read MoreA cheatsheet to Google’s advanced search operators
Use Google Advanced Search Operators for Technical SEO, a handy Technical SEO Checklist and How Publishers Grow their Audience by Cutting Down Content.
Read MoreWrite Title Tags that Drive Clicks
A Guide to Writing the Best Title Tags, an FAQ for Multiple Addresses on Google My Business, and a Place to Find all the Recent Talks in the Industry.
Read MoreHow to Fix your Internal Linking Mistakes
Fix Internal Linking Most Common Mistakes, A Complete Guide to UTM Tagging for Google My Business and a Chrome Extension for SEO.
Read MoreLearning Python for SEO
An introduction to Python for SEO, Optimizing your digital PR strategy and a cheat sheet for Excel formulas.
Read MoreGet more clicks on mobile results pages
Make your Search Results on Mobile More Clickable and Improve your CTR, Use your Discontinued Products to your Advantage in your E-Commerce SEO, and Scrape Google Search Features with XPath.
Read MoreCategorize keywords automatically according to buyer’s intent
Automate Keyword Categorization with Google Sheets and Find the Buyer's Intent, The Anatomy of the Top Performing Articles and Landing Awesome Links with Awesome Outreach Emails.
Read MoreRe-optimize your content with the right tools
How to Use Tools to Re-Optimize your Content with Jeff Baker, Ways to Use Google Sheets for SEO Tasks with Aleyda Solis, and Working Effectively with Developers with Jamie Alberico and Sam Marsden.
Read MoreSite architecture for SEO
A Guide to Site Architecture for SEOs, a Tool to Identify Emerging Topics for your Content and Examples of Fake News for Link Buildings, or Linkbait.
Read MoreOptimize your images for SEO
A Step-by-Step Guide to Optimizing your Images for SEO, A Whiteboard Friday on Mobile-first
Read MoreImproving Technical SEO Audits
A Methodology to Technical SEO Audits, How to Deal with Low Traffic Pages and Avoiding Formatting Mistakes in your Blog Posts
Read MoreSet your priorities straight for International SEO
Top Do's and Dont's for International SEO, How to do Competitor Research in SEO and a step-by-step guide to pruning URLs in SEMrush.
Read MoreHow to use Google Analytics to track your SEO efforts
Use Google Analytics to track your SEO efforts, learn some smart Link Acquisition Tactics and learn about Content Hubs
Read MoreRemove 72% of URLs? A crawl budget case study
An in-depth case study on Crawl Budget, a guide to Squeeze Pages and a dive into Structured Data.
Read MoreOptimize your on-site search
In this week's resources: How to Optimize your On-Site Search with JP Sherman, a blog post on How to Generate Content Ideas with Topic Research and a podcast with Areej Abuali.
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