In the first semester of the 2021/2022 curriculum, I taught students in their 2nd year (the equivalent of Master 1) Digital Marketing. My focus for this class was to teach students about what digital marketing looks like in 2021 and key concepts they should have in mind when working on...

You may have never heard of Tepnathko, and that would be totally understandable. Tepnathko is a fantastic world I created out of my imagination. Geography Tepnathko is situated on a small planet outside our solar system. It consists in 15 islands gathered together in the Tepnathkoian quadrant: a strand of...

I took time to reflect on the lockdown, how it affected my work, productivity and projects. There's also a bit on future projects and a bonus cookie recipe. 🍪

Use Google Advanced Search Operators for Technical SEO, a handy Technical SEO Checklist and How Publishers Grow their Audience by Cutting Down Content.

A Guide to Writing the Best Title Tags, an FAQ for Multiple Addresses on Google My Business, and a Place to Find all the Recent Talks in the Industry.

Fix Internal Linking Most Common Mistakes, A Complete Guide to UTM Tagging for Google My Business and a Chrome Extension for SEO.

An introduction to Python for SEO, Optimizing your digital PR strategy and a cheat sheet for Excel formulas.

Make your Search Results on Mobile More Clickable and Improve your CTR, Use your Discontinued Products to your Advantage in your E-Commerce SEO, and Scrape Google Search Features with XPath.

Automate Keyword Categorization with Google Sheets and Find the Buyer's Intent, The Anatomy of the Top Performing Articles and Landing Awesome Links with Awesome Outreach Emails.

How to Use Tools to Re-Optimize your Content with Jeff Baker, Ways to Use Google Sheets for SEO Tasks with Aleyda Solis, and Working Effectively with Developers with Jamie Alberico and Sam Marsden.

A Guide to Site Architecture for SEOs, a Tool to Identify Emerging Topics for your Content and Examples of Fake News for Link Buildings, or Linkbait.

A Step-by-Step Guide to Optimizing your Images for SEO, A Whiteboard Friday on Mobile-first

A Methodology to Technical SEO Audits, How to Deal with Low Traffic Pages and Avoiding Formatting Mistakes in your Blog Posts

Top Do's and Dont's for International SEO, How to do Competitor Research in SEO and a step-by-step guide to pruning URLs in SEMrush.

Use Google Analytics to track your SEO efforts, learn some smart Link Acquisition Tactics and learn about Content Hubs