SEO and business blog
Strategic thinking on international SEO, multi-market visibility, and what it takes to actually win in a new market. For in-house teams and brand managers doing this for real.
AI Overviews launched in France. Here's what the markets that went first already know.
Roughly 40% of AI Overview citations come from pages outside the organic top 10. Ranking first no longer protects you. What the markets that went before France already know, and what to do this week.
How Lipton Teas & Infusions built US search visibility from Scratch, and what it required
A corporate rebrand, four audiences, and a brand name dominated by a competitor. How the architecture decisions made before launch determined every result that followed.
Picture perfect! 📸 Increasing relevant traffic for an independent photographer
In this case study, we delve into Clément Renaut's SEO journey as an independent photographer based in Alsace, France. We addressed critical technical errors, transitioning HTTP images to HTTPS and restructuring the website for enhanced user experience. By aligning content with Clément's services and preferred locations, organic traffic related to weddings and family photography nearly doubled and tripled, respectively, over six months. Local visibility in key areas, such as Strasbourg, significantly improved, resulting in higher average positions and click-through rates. This case study showcases the transformative impact of tailored SEO strategies on driving relevant traffic and enhancing online visibility for independent professionals.