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Strategic thinking on international SEO, multi-market visibility, and what it takes to actually win in a new market. For in-house teams and brand managers doing this for real.

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Understanding and using AI for an effective international SEO strategy - A talk at the SEO Camp Day Strasbourg 2023

In February 2023, I stood in front of a room of French SEO practitioners at the first SEO Camp Day Strasbourg and asked a question the industry was dancing around: what can AI tools actually do in international SEO, and where are they performing confidence without competence?

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