Content repurposing: recycle content you already have!

I published a class on content repurposing!

I have been working on two new projects lately, that work hand in hand. The first is a podcast about digital nomads, a topic I have been passionate about for the past five years. You can find detail about it here. The second one is teaching online. I am a firm believer that education and information are the most important things the internet has brought to the world and I wanted to participate in that.

Get access to the course on content repurposing and 2 months of Skillshare for free!

A couple of months ago, I was contacted by the Skillshare teaching team to collaborate to the platform as a teacher. I have experience in teaching IRL, but I hadn’t tried online teaching yet. I figured it was finally time for me to give it a go.

As it turned out, the launch of my podcast implied working with new methods: I learned (and I am still learning) to record audio, edit it, and publish it. I relied on Skillshare to learn these new skills and thus, already knew quite well the platform. I also got to use skills I hadn’t practised in some time like creating a brand from scratch, creating videos for social media, growing an audience on Instagram, building a community, creating a website from scratch and optimising it the way I intended, and using the content I had created to its maximum potential.

That’s where content repurposing comes in. I listened and studied hours of podcasts to understand how others were using recorded audio to their advantage. One huge inspiration was, of course, Gary Vaynerchuk, who mastered the subject long ago. I then created a complete process, that gets improved episode after episode, to create tens of pieces of content from one long podcast episode, easily shareable on social media and built for engagement.

During the process, I spoke to a few people about my content strategy and looked in depth at what other podcasters were doing. I found out most people didn’t know about content repurposing or didn’t use it. Most of the content is published once and advertised once, but not used to its maximum potential. That’s when I started working on the class.

Since I wanted to try teaching online, I decided to create a first class on content repurposing. The course is aimed at people who want to try content repurposing but don’t know where to start, marketers or business owners who have long-form content already published that wish to make the most out of it.

The class is short and concise — 15 minutes long, with many practical examples from my own experience with this method. It is focused on using long-form content to create multiple smaller ones. I plan on creating another class about creating long-form content from different small ones. More on that later 🙂

The class is only accessible to premium users, but by following this link, you will get 2 months for free. You can cancel at any time 🙂

👉 Get free access to the class

If you think this post can help a fellow human grow on the internet, make sure to share it!

I would be happy to get your feedback on the course so I can improve for the next one. Hit me up on Twitter or comment down below 🙂

Photo by John Schnobrich on Unsplash

The content curation tool I have been dreaming of

I have a content curation problem.

I love content, I love reading articles on the web, watching inspiring videos on YouTube, I love discovering them, I love sharing them. Through the past couple of years, I have piled up dozens of sources for all this content. Whether it is blogs, content aggregation websites, newsletters, social media, one to one sharing with friends on Messenger, or even Chrome extensions, I have way too much content sources to keep up with.

My curation process

As of today, my “curation process” goes as follows:

  1. I stumble upon an article on one of my numerous sources
  2. I read it and find it interesting enough to be shared with my followers
  3. I hit the share button (which is always somewhere when I read on mobile) and choose one of the following tools:
  • Buffer for Twitter or LinkedIn sharing
  • Messenger for sharing with a friend or a group of friends
  • Pocket/Inbox (save to Inbox feature) when I want to keep it for later.

On Desktop, I copy/paste the link to another website, or Buffer, or save to Pocket/Inbox.

4. Then I prepare the post, insert the right hashtags, write a caption, rewrite it to make it fit in a tweet, select a picture from the article, upload it, and finally hit “share”.

This process is WAY TOO LONG. I have difficulty squeezing it into my schedule, and I often end up doing it on Sunday nights before going to bed. And I haven’t even mentioned how I deal with reading lists that don’t seem to end…

Too many options

I mentioned a couple of tools and sources I use in this process, but in reality, there are way more. Here are some of them:

Sources:

Tools:

See? I really do HAVE a problem!

They all have pros and cons and are all pretty good at what they do. They just don’t do the right thing for me.

How I tweet

My tweets always have the same structure :

#maintopic: Why I liked this article and what you’ll learn. #othertopic [link to the article] [picture from the article]

According to the main topic hashtag, my tweets are then shared automatically on LinkedIn. I only share on LinkedIn tweets about entrepreneurship, social media or digital marketing for example. Also, my tweets with a link are automatically added to my Refind page.

This current automation process has its limits and doesn’t solve the problem.

The app I need

I need a tool that is as easy to use on mobile and on a desktop, on which I set up my Tweet structure. I then want my “curation process” to be as follows:

  1. I stumble upon an article on one of my numerous sources
  2. I read it and find it interesting enough to be shared with my followers
  3. I hit the share button on mobile or on a Chrome extension and choose my “dream app”
  4. I tick one or both of the following options:
  • Share with friends
  • Share with followers

5a. I choose “Share with friends”, I get to choose to which friends or groups I want to share the link to the article and send (on Messenger most probably).

5b. I choose “Share to followers”, tick the related topic in a custom list, the first on I tick becomes #maintopic and the others #othertopics, the link is automatically added and the best picture from the article uploaded to my tweet, a suggested caption appears based on my writing style (thanks, AI!) which I can edit if needed. I hit send, and my tweet is automatically posted at the best moment for my followers to see.

It still seems a little bit complicated. If you have a simpler solution, please let me know in the comments!


Do you share the same problem, or is it just me?

Does such a tool exist?

Has AI finally reached the magical world of content curation?

What does your content curation process look like?

Any advice?


Thanks for reading this story. Don’t forget to CLAP 👏 if you liked it, share it if you found it worthwhile, comment if you can help me solve my problem, subscribe to “Grab a coffee and read on” or follow me to read my next stories!

Out of the bubble

I took a sneak peek at random people’s feeds on Twitter and what I learned.

In these complicated times where each and everyone’s opinion is as worthy as grand experts’, where each voice heard on the web counts as much as anyone’s and where we are all experts in our own way, Slate’s latest (French) newsletter made me realize I had created my own little information bubble.

As many, I hide so-called “friends” from my Facebook feed because I judge what they publish as stupid, or negative, or extreme — and I judge them for that too. I reject opinions that don’t comply with mine because I’m happier when I feel surrounded by people who are like me. I guess we all do that in some way.

It’s easier to drop a “like” on someone’s post than to start arguing in comments on why our opinions differ. That’s how I created my bubble. The people I follow on social media are people I feel close to and with whom I share opinions, point of views, values or tastes.

Social media has this extraordinary power to bring people together, but also to create clusters that don’t effectively communicate together or, when they do, troll each other for an hour and move apart without reflecting on what happened.

Reading some random person’s mind

Slate suggested trying FlipFeed.

It’s a simple extension offering you to read someone else’s feed on Twitter. It’s a different way to try to understand how others think and why they have opinions that are different from yours.

What I learned

  • @bonappetit is a great account. (I looked up FlipFeed during lunch time, so bear with me)
  • People are against everything, from overloading crudités with dip to Islam and the weather, all at the same time.
  • You can easily start judging someone by having a look at his or her feed.
  • In the same way, I feel you learn a lot of someone by looking at his or her feed.

Tell me who you follow and I’ll tell you who you are.

  • Even if some people seem to hate everyone, they also seem really funny too.
  • Immigrants can feel both concerned by what is going on in their home country and be revolted by what is happening where they live now.
  • Extremists can be cultivated. They are not always narrow-minded people with no education.
  • Dear twittosphere, please remember your tweets are public. I mean, really public. Anyone can read what you post. Thanks.
  • People with whom I can disagree on certain subjects, seem open to discussion.

I know I might sound cheesy and unequipped for the big wide world with these facts. Remember it’s just a couple of quick reflections on a lunch break. No harm intended what so ever.

After an hour of scrolling, here’s my take away :

  • People are passionate before anything else.
  • People are funny.
  • Stop limiting yourself to “likes” and start having real conversations with people on social media. Things change when people debate, not when they don’t give a shit.

Do the experiment!

Want to try it out?

If you have done this experiment, please share your thoughts on it in the comments below. 🙂

Has vlogging become boring now that Casey Neistat has left the game?

Casey Neistat is the best vlogger. He stopped vlogging on the 19th November 2016 after nearly 600 videos posted on YouTube.

If you’ve never heard of him, you should check it out.

Like many fans, watching Casey Neistat vlogs was part of my daily routine. A daily dose of positivism packed with good music and beautiful pictures.

https://gifs.com/gif/director-casey-neistat-s-new-york-city-KY6lV3

I love vlogs for a couple of reasons:

  1. The word vlog is a funny word. Vlog is a contraction between video and blog, and both are cool. So vlogs ought to be cool².
  2. Vlogs are like many things on the Internet: you don’t need them in your life and most of them won’t make a difference until you find the one that changes your perspective.
  3. Vloggers — and daily vloggers in particular — manage to create entertaining content by just living their life.

Vlogs prove you can always find something interesting in your day, and if you don’t, you can make it happen. That’s what Casey Neistat did for nearly 600 days in a row.

https://gifs.com/gif/i-m-ending-the-vlog-2R2MBv

It made me hope that tomorrow will be better than today.

The vloggers’ community is huge and anyone can vlog. One just needs a camera and something to share. But daily vloggers are different. Daily vloggers share content based on their life with their audience EVERY SINGLE DAY.

Their commitment is insane.

Such an engagement towards oneself and towards a community requires great organization and creativity. Casey Neistat has both. His entire environment is built for his productivity. With time, he created a whole new style of vlogging, with different themes (Q&As, podcasts, travel vlogs, etc.) and a way of creating a context like no one.

https://gifs.com/gif/i-m-ending-the-vlog-KOzDjn

His vlogging style is so recognizable and appealing, I just can’t switch to another vlogger to fill in my routine gap. I’ve watched other vloggers, but I just can’t get used to another video editing style, often lacking rhythm and quality.

Casey Neistat vlogging has brought vlogs to very high standards. Vlogs used to be boring and unaesthetic, they are now proof that great content can be created daily if you really commit to it.

The end of Casey Neistat vlogs is like the end of Friends, it’s sad, but you got plenty of it and you’ll be happy to watch an old episode once in a while.

https://gifs.com/gif/i-m-ending-the-vlog-lOX146