You may have never heard of Tepnathko, and that would be totally understandable. Tepnathko is a fantastic world I created out of my imagination.
Tepnathko is situated on a small planet outside our solar system. It consists in 15 islands gathered together in the Tepnathkoian quadrant: a strand of sea between two continents. The islands are all inhabited and vary in size. You can learn more at the geography of this world by examining the map below.
The people of Tepnathko are called the Tepnathiens. Tepnathiens litterally mean “people of the sea”. Each island has it’s own tribe, with their own culture. Despite their differences the people of Tepnathko have always lived in peace. They don’t interfere with one another nor do they try to interact with people from the continent.
Nos réseaux sociaux préférés évoluent parfois plus vite que nous. Les récentes mises à jour de Snapchat, Facebook, Instagram et Twitter font craindre le pire : et si on allait vers un réseau social unique ?
Un mois plus tard, on apprend que Twitter nous montrera les meilleurs tweets en premier dans nos feeds, au lieu de nous les montrer en ordre chronologique. Un changement d’algorithme là aussi inspiré de celui de Facebook.
En mars dernier, Instagram annonce le déploiement de son algorithme hérité de l’EdgeRank de Facebook, qui marque la fin des feeds chronologiques.
Au mois de juin, Twitter intègre l’ajout de stickers à ses photos. Les stickers sont les mêmes que Snapchat et la prise en main de la fonctionnalité ressemble aussi beaucoup à celle de l’application au petit fantôme jaune.
En août 2016, Instagram lance Instagram Stories, la copie conforme de Snapchat, directement intégrée dans l’application.
Enfin, en ce début octobre, c’est au tour de Messenger de pomper sur Snapchat en lançant Messenger Day, le partage de photos éphémères sur la messagerie de Facebook.
Vers un réseau social unique et universel ?
Depuis début 2016, nos réseaux sociaux préférés ont fait du chemin, et ont surtout piqué les bonnes idées à leurs voisins/concurrents. A ce rythme-là on peut imaginer que le réseau social de l’avenir sera une grande plateforme aux multiples fonctionnalités nous permettant d’interagir avec nos amis.
Imaginez un super réseau aux pleins pouvoirs !
Je ne crois pas encore à ce scénario un peu extrême. D’une part parce que je vois mal ces entreprises fusionner, d’autre part parce que je pense que l’utilisateur final se reconnait dans certaines plateformes et pas d’autres. Toujours est-il que c’est une possibilité qui me paraît de plus en plus plausible.
Le manque d’inspiration des réseaux sociaux
Finalement, est-ce que le pompage d’idées entre réseaux sociaux ne serait pas une preuve du manque d’inspiration et d’innovation de ces marques ? On sait depuis un moment que Twitter bat de l’aile et ne progresse plus. C’est aussi le réseau qui a fait le plus de mises à jour impliquant des évolutions dans l’utilisation de la plateforme sur l’année écoulée. J’ai l’impression que l’oisillon se rattrape aux branches piquées à ses confères.
Quant à Facebook, la marque de Zuckerberg a copié le concept de Snapchat et l’a appliqué à ses deux locomotives : Instagram et Messenger. Un moyen d’essayer de distancer le petit fantôme qui progresse décidément bien vite ?
Finalement, les réseaux sociaux que nous utilisons tous les jours sont en constante évolution, tout comme leurs utilisateurs. Chaque plateforme essaye tant bien que mal de tirer son épingle du jeu dans un contexte où chaque jour un nouveau réseau social émerge et où les utilisateurs sont de plus en plus exigeants. Reprendre les idées qui marchent chez les autres est aussi un moyen de proposer aux utilisateurs des fonctionnalités dont ils ont l’habitude et qu’ils connaissent afin de les retenir sur la plateforme.
En bref, les réseaux sociaux, comme les autres marques, n’ont pas inventé le fil à couper le beurre et reprennent les recettes marketing qui ont toujours fonctionné : copier, mais en mieux.
You successfully reached the socially acceptable place. And now what ?
I’m 26, I’ll be 27 in a couple of months. I’ve graduated with a double degree from a good business school. I’ve traveled a bit. I’ve had a temporary job which got transformed into a permanent one. I’m in a straight and sane relationship. I rent a very nice flat in a trendy neighborhood in Paris. I’m a funny girl in good shape, I eat avocados and I go running sometimes. My social life is good, I don’t drink too much and I read.
Ok. So now what’s the plan ?
According to the so called “society norm”, I’m just where I’m supposed to be after an upper/middle class education. I ticked all the boxes on the “perfect housewife to become” checklist. My next steps in life are apparently already planned for me : promotion, kids, buy a flat, get a dog, move to another country to have the promotion I should have had earlier if I did not have children (we’ll talk about those issues later on), maybe volunteering in an association. Following those steps, I can see myself in 10 to 15 years, having a cup of tea at 5 pm with some neighbor, and a scotch at 9 pm on my own, trying to figure out where I got it wrong.
That’s not what I hoped for myself. Ever.
I don’t really know what I want for myself for the upcoming years, but this is just NOT it. I have this feeling something has to be shook up.
Why does this standardized life freaks me out ?
I’m not sure of the answer to that question but I do have a couple of hypothesis :
The perfect housewife scheme reminds me of Desperate Housewives, and to many characters died in the series. It’s just not a good sign.
I think tranquility leads to boredom. And boredom to depression. I don’t want that.
Having things planned makes no room for surprises ! Surprises are the essence of life.
That said, I definitely need to spice up my life. I need to bring something new and challenging to it. I could ditch everything and leave, but I have the feeling it won’t resolve the problem.
I’m not good at challenges. I always fail. Remember the 30 days squat challenge ? I did 4 days. Forget about all the good resolutions and that kind of stuff it never worked for me. Why should I bother squatting everyday if I already feel good in my body ?
I still need need to come up with some sort of challenge which would really help me progress in something. Let’s try a month of writing.
Pokemon GO has been all over the place for two weeks now and has had a tremendous success. Appart from the obvious bug corrections, Pokémon GO will have to do some updates to keep up with the increasing demand. From a marketers point of view and Pokéfan, here are 5 updates Pokémon GO needs to do to keep progressing.
Add new generations of Pokémons
For the moment, there are 151 Pokémons to find all over the world. That’s only the first generation of Pokémons. Other generations have been released through the years, with more than a thousand creatures overall today. Pokémon GO will have to release new generations of Pokémons now and then to prevent its players from boredom.
New PokéStops and gyms in small cities and in the countryside
The lack of PokéStops and gyms in small cities and countrysides is a major problem that might prevent new players from staying on the app. Pokémon GO will have to copy the collaborative process Niantic used with Ingress, enabling players to add points of interest on the app. Players will feel more involved in the app development and rural players will experience the same quality of gaming as city players.
Rethink the Pokemon catching process
In its actual form, catching a Pokémon results in throwing a Pokéball at it. It’s kind of a mini basketball game. Simple enough for everyone to get it, but maybe a little too simple. Players might get bored of it. Pokémon GO should think about other ways to catch Pokémons, they should diversify the catching process. Adding other mini games that would appear randomly or depending on the Pokémon type is a simple solution that will help the community to keep up with the game.
Organise challenges for teams
As it is today, there’s not much difference between the teams. They are just colors you represent when fighting for a gym. Teams should be more than colors, and bring together real communities, with shared values and goals. Creating challenges for teams can help people get together and bring another dimension to the teams.
Offer tours in partnerships with local tourism offices to promote a city
Pokémon GO’s business model is yet to be discovered. Sponsorships are already on track for the app, in order to transform local businesses into PokéStops. I’m sure we’ll see Pokémon tours coming to cities. Tourists could discover the city in a whole new way, and still play the game. Pokémon GO could also offer special Pokémons to find on the tour !
Niantic and The Pokémon Company have successfully launched the Pokémon GO app. But they need to keep up with their worldwide players to prevent them from getting bored. It’s a true challenge they have to face and I hope they’ll manage to make the game last.
As a typical 90’s nostalgic geek, I was thrilled to try out the new Pokemon GO app. I got it the very first day it was out, on the 6th July. Here are my feelings about this game, based on two weeks of playing in Paris.
Paris is full of rats, pigeons and bats
As in many big cities in the world, you will find a lot of Pidgeys, Rattatas and Zubats in Paris. I don’t know of it’s kind of a joke for the developers, but it really feels like it was done on purpose.
A gym in Paris will change team a couple of time per day
And even more on strategic places ! There’s one close to my work place that is taken over more than 3 times in average only during lunch time, each day. Things move really fast in the French capital !
You’ll never miss out of PokeBalls
PokeBalls can be found at Pokéstops. Good news, you’ll always have enough to go on playing for hours. Just don’t forget to farm now and then.
I discovered new places
The great thing about Pokemon Go is that you have to walk around the city to play. That way, I discovered loads of new places in Paris. I also started to pay attention to small details of the city. You know, those small things that make your day better once you realize they were always here.
It’s harder to find Pokéstops in small cities
I’ve been away from Paris a couple of days last weekend. Turns out there’s less PokéStops in small cities. For example, I was staying in a 4500 inhabitants city near the Atlantic coast. I could only find 3 PokéStops in the whole place. In Paris, I have two within reach of my flat, and two others within reach of my office.
But you should find a gym close enough
Speaking of this city I was staying at, there was a gym, located on a old church in the city center. In the end, even with few PokéStops around, you should be able to find and conquer a gym.
Playing Pokemon at work is possible
You just need a couple of tricks to maintain your device on all the time. Pokemons will come to you here and then. My coworkers think I’m a bit crazy, but it doesn’t affect my workflow so they are ok with it.
It gives me a reason to go out after work
Usually, I would just come home, eat, watch a movie and basically do nothing. Now, I (sometimes) take a walk at the end of the day to go catch Pokemons. I guess it’s healthier than staying on the couch right ?
It builds teamspirit between partners
My boyfriend and I help eachother in our Pokequest. I know it sounds a bit cheesy but it’s really fun to play the same game now and then.
Story Time 1: on our first week of playing, we were battling for a gym, located on some artwork. We were both leaning against a building, a couple past by and wished us a good match ! Those kind of situations are awkward at first, but get really funny with time.
Story Time 2: I found myself chasing Bulbasaur in the Jardin des Plantes with 100 other Pokemon trainers. People were shouting « Dratiniii!! » « Eeveeeeeee!! » all around the parc, and people would run in that direction. We were a bunch of geeks having fun in a parc, like 10 years old. The parc closes at 8pm. So security asked us to leave at 7:45pm. Players started to argue to stay longer in the parc and continue playing. I had never experienced a scene like this ! It was so much fun !
So here are my feelings after 2 weeks of Pokemon GO playing around Paris. What are yours ? Do you experience the same thing in your own cities around the world ?