Write Title Tags that Drive Clicks

Every week I share no more than 3 hands-on resources that I carefully handpick from the top-experts and best practitioners in SEO and digital marketing. You won’t find FOMO inducing theories and convoluted predictions in these posts. I want to help you build long-lasting SEO and digital marketing strategies with proven methods you can implement today. Previous editions can be found here.

⏰ #NOW - WHAT I HAVE BEEN UP TO

This week, Women in Tech SEO released a list of SEO consultants and freelancers we can share amongst the industry. I’m honoured to be part of this amazing group! 😍

I have been pretty busy lately with a new SEO audit for a client, an on-site consultation for a local business and some on-page optimisations. I feel like I’m sending a quote per day, which is great! 👌

I also participated in last week’s #SEMrushchat on Digital Marketing Conference Tips for 2020 and was featured in their roundup article. If you are planning on joining a conference or meet-up in the upcoming months, you will find a lot of tips to make the most out of the event in the article.

Finally, I got a new plant in my office, and that makes me happy 🌱😊

 

👓 #FOCUS - THE ONE THING YOU SHOULD CHECK OUT

When we write content, we often start with a structure, then go on writing all the paragraphs, creating the graphs, and, of course, making sure everything is SEO friendly. And then there’s the title… Should it be catchy? Descriptive? A bit of both?

In his very detailed guide, Dominic Woodman gives his insight on all the little things that constitute a good title:

  • The length
  • What it should make people do
  • How to test it
  • How to make titles for templates
  • And some valuable learnings form his own tests

After reading his guide, I recommend noting down a few ideas you hadn’t thought of, and adding them to your checklist of things to do before hitting the “publish” button.

🤓 #READ - THE BEST OF SEO BLOGS

Managing multiple Google My Business profiles can already be a bit tedious, but how are you suppose to manage if you have multiple businesses at the same addressMiriam Ellis wrote a great piece, in the form of an FAQ, where she goes through most of the scenarios you can encounter, from the case where you work from a co-working space, to having different seasonal business at the same place.

⚙️ #TOOL – Helping you up your game

With over 65 conferences totalling 520 talks from 375 different speakers, SEOslides.page is an awesome resource.  Chris Johnson created a hub for all the talks happening in the industry, with direct links to the slides, recaps, audio or video recordings of each talk. This project is collaborative, which means you can submit your talk via GitHub repository.

A little extra piece of info for you

It has been confirmed by John Mueller, if you have an image with an alt tag within a h1 heading, the alt text counts as h1 for Google.

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