I have been working on two new projects lately, that work hand in hand. The first is a podcast about digital nomads, a topic I have been passionate about for the past five years. You can find detail about it here. The second one is teaching online. I am a firm believer that education and information are the most important things the internet has brought to the world and I wanted to participate in that.
A couple of months ago, I was contacted by the Skillshare teaching team to collaborate to the platform as a teacher. I have experience in teaching IRL, but I hadn’t tried online teaching yet. I figured it was finally time for me to give it a go.
As it turned out, the launch of my podcast implied working with new methods: I learned (and I am still learning) to record audio, edit it, and publish it. I relied on Skillshare to learn these new skills and thus, already knew quite well the platform. I also got to use skills I hadn’t practised in some time like creating a brand from scratch, creating videos for social media, growing an audience on Instagram, building a community, creating a website from scratch and optimising it the way I intended, and using the content I had created to its maximum potential.
That’s where content repurposing comes in. I listened and studied hours of podcasts to understand how others were using recorded audio to their advantage. One huge inspiration was, of course, Gary Vaynerchuk, who mastered the subject long ago. I then created a complete process, that gets improved episode after episode, to create tens of pieces of content from one long podcast episode, easily shareable on social media and built for engagement.
During the process, I spoke to a few people about my content strategy and looked in depth at what other podcasters were doing. I found out most people didn’t know about content repurposing or didn’t use it. Most of the content is published once and advertised once, but not used to its maximum potential. That’s when I started working on the class.
Since I wanted to try teaching online, I decided to create a first class on content repurposing. The course is aimed at people who want to try content repurposing but don’t know where to start, marketers or business owners who have long-form content already published that wish to make the most out of it.
The class is short and concise — 15 minutes long, with many practical examples from my own experience with this method. It is focused on using long-form content to create multiple smaller ones. I plan on creating another class about creating long-form content from different small ones. More on that later 🙂
They say the best camera is the one you have with you.
A year ago I got into mobile photography. Having a pretty decent camera on my smartphone with ‘pro’ options, I started to watch tutorials on mobile photography and photography in general. I leveled up my Instagram game too and I have now proudly reached the 1000 followers milestone.
People start to ask me how I did it and what I use to enhance my smartphone’s camera. So here is my mobile photography starter pack: the phone I use, the ones I would like to try, the tutorials I watched, the apps I use and the lenses and tripods I own.
I use a Samsung Galaxy S7, which had the best reviews in mobile photography when I bought it. (Thanks to Julie for advising me back then!)
If I could buy a new one today, I might have a look at the Samsung Galaxy S8 or S8+, but as far as I have read, the camera of the S8 is very similar to the S7. I hope Samsung will have major improvements to show us with the upcoming S9.
To start comfortably with mobile photography, I would recommend having a smartphone with a ‘pro’ mode, similar to the DSLR options. These often include the possibility to play around with ISO parameters, automatic and manual focus options, white balance, exposure and shutter speed controls.
Sometimes using just your smartphone won’t take you where you want to be creatively. You might want to have a little extra fun with lenses or tripods.
I started off with lenses. I mainly wanted to try out macro photography and see what I could do with a wide angle.
Adapting a lens to a smartphone is very easy. Manufacturers brought plenty of solutions to the market: special cases, clip-on lenses, etc. I prefer clip-on lenses, as they tend to be easier to switch around and will adapt to any phone.
The very first pack of lenses I got were the Mpow one. This kit contains a Macro lens, a Fisheye lens and a Wide Angle lens, all packed in a little pouch. They adapt very well on my smartphone even with a case on. I can have them in my handbag and pop them out whenever I need.
Later this year, I also got another pack of lens with more options. At first I was really searching for a CPL filter and a ND filter for smartphone, and since this other pack had many options for cheap, I got it.
If you want to try out long exposure photography with your smartphone, or simply filming a recipe in the making, you will need a tripod.
The first tripod I got was a classic one, that could be used both for smartphones or DSLR. I wanted a tripod I could take around with me, especially in a small cabin luggage. So i had to be light, reliable and 50 cm long once folded. And it had to be a small investment because I had no idea what to do with it yet!
So the first one I got was an Amazon Basics one. An ultralight 127 cm tripod, pretty cheap, that I could take around with me.
I tried out filming and photography from high up, but the feet of the tripod were always getting in the field. So I found a… selfie stick! One I could adapt on the tripod, and thus film from high up with my smartphone.
I soon found this tripod was a too big to be carried around for me. I could take it on vacation, but it was still too big to be left in my handbag. So I tried another out, the Manfrotto pocket tripod. This one is so small it fits in every handbag I own.
This very small tripod is very useful on plane surfaces. I use it when I use a table or the floor as a support. Unfortunately, it is not very steady on other surfaces, and the angle setting is a bit light for me.
The last one I acquired is the one I use the most today, as it is small enough to fit in my handbag, small,light, and with flexible feet. That way, I can make it hold op to anything and use it as a support for my smartphone.
Taking lots of pictures requires battery and, let’s face it, our smartphones are not always good at that. I have one external battery I always take with me. It’s an Aukey 20 000 mAh Battery with Quick Charge. It has never let me down and charges my phone in no time!
This channel if more about shooting better and travelling. Great tutorials here too.
Basically, each time I need help with something, I go to YouTube. Someone there has probably done a tutorial on what you are struggling with. 😉
What’s your starter pack like?
What does your workflow look like?
What mobile photography accessories do you recommend?
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I love content, I love reading articles on the web, watching inspiring videos on YouTube, I love discovering them, I love sharing them. Through the past couple of years, I have piled up dozens of sources for all this content. Whether it is blogs, content aggregation websites, newsletters, social media, one to one sharing with friends on Messenger, or even Chrome extensions, I have way too much content sources to keep up with.
My curation process
As of today, my “curation process” goes as follows:
I stumble upon an article on one of my numerous sources
I read it and find it interesting enough to be shared with my followers
I hit the share button (which is always somewhere when I read on mobile) and choose one of the following tools:
Buffer for Twitter or LinkedIn sharing
Messenger for sharing with a friend or a group of friends
Pocket/Inbox (save to Inbox feature) when I want to keep it for later.
On Desktop, I copy/paste the link to another website, or Buffer, or save to Pocket/Inbox.
4. Then I prepare the post, insert the right hashtags, write a caption, rewrite it to make it fit in a tweet, select a picture from the article, upload it, and finally hit “share”.
This process is WAY TOO LONG. I have difficulty squeezing it into my schedule, and I often end up doing it on Sunday nights before going to bed. And I haven’t even mentioned how I deal with reading lists that don’t seem to end…
Too many options
I mentioned a couple of tools and sources I use in this process, but in reality, there are way more. Here are some of them:
#maintopic: Why I liked this article and what you’ll learn. #othertopic [link to the article] [picture from the article]
According to the main topic hashtag, my tweets are then shared automatically on LinkedIn. I only share on LinkedIn tweets about entrepreneurship, social media or digital marketing for example. Also, my tweets with a link are automatically added to my Refind page.
This current automation process has its limits and doesn’t solve the problem.
The app I need
I need a tool that is as easy to use on mobile and on a desktop, on which I set up my Tweet structure. I then want my “curation process” to be as follows:
I stumble upon an article on one of my numerous sources
I read it and find it interesting enough to be shared with my followers
I hit the share button on mobile or on a Chrome extension and choose my “dream app”
I tick one or both of the following options:
Share with friends
Share with followers
5a. I choose “Share with friends”, I get to choose to which friends or groups I want to share the link to the article and send (on Messenger most probably).
5b. I choose “Share to followers”, tick the related topic in a custom list, the first on I tick becomes #maintopic and the others #othertopics, the link is automatically added and the best picture from the article uploaded to my tweet, a suggested caption appears based on my writing style (thanks, AI!) which I can edit if needed. I hit send, and my tweet is automatically posted at the best moment for my followers to see.
It still seems a little bit complicated. If you have a simpler solution, please let me know in the comments!
Do you share the same problem, or is it just me?
Does such a tool exist?
Has AI finally reached the magical world of content curation?
What does your content curation process look like?
Thanks for reading this story. Don’t forget to CLAP 👏 if you liked it, share it if you found it worthwhile, comment if you can help me solve my problem, subscribe to “Grab a coffee and read on” or follow me to read my next stories!
I took a sneak peek at random people’s feeds on Twitter and what I learned.
In these complicated times where each and everyone’s opinion is as worthy as grand experts’, where each voice heard on the web counts as much as anyone’s and where we are all experts in our own way, Slate’s latest (French) newsletter made me realize I had created my own little information bubble.
As many, I hide so-called “friends” from my Facebook feed because I judge what they publish as stupid, or negative, or extreme — and I judge them for that too. I reject opinions that don’t comply with mine because I’m happier when I feel surrounded by people who are like me. I guess we all do that in some way.
It’s easier to drop a “like” on someone’s post than to start arguing in comments on why our opinions differ. That’s how I created my bubble. The people I follow on social media are people I feel close to and with whom I share opinions, point of views, values or tastes.
Social media has this extraordinary power to bring people together, but also to create clusters that don’t effectively communicate together or, when they do, troll each other for an hour and move apart without reflecting on what happened.
It made me hope that tomorrow will be better than today.
The vloggers’ community is huge and anyone can vlog. One just needs a camera and something to share. But daily vloggers are different. Daily vloggers share content based on their life with their audience EVERY SINGLE DAY.
Their commitment is insane.
Such an engagement towards oneself and towards a community requires great organization and creativity. Casey Neistat has both. His entire environment is built for his productivity. With time, he created a whole new style of vlogging, with different themes (Q&As, podcasts, travel vlogs, etc.) and a way of creating a context like no one.
His vlogging style is so recognizable and appealing, I just can’t switch to another vlogger to fill in my routine gap. I’ve watched other vloggers, but I just can’t get used to another video editing style, often lacking rhythm and quality.
Casey Neistat vlogging has brought vlogs to very high standards. Vlogs used to be boring and unaesthetic, they are now proof that great content can be created daily if you really commit to it.
The end of Casey Neistat vlogs is like the end of Friends, it’s sad, but you got plenty of it and you’ll be happy to watch an old episode once in a while.