Beyond Organic: The Archive
Beyond Organic is my newsletter on international SEO and AI search. This page collects every past issue. If you'd rather get the next one in your inbox, subscribe here.
A decade of not compromising.
My consultancy turns ten this year, and this issue is a look back at what actually held it together through Covid, a maternity leave, and a decade of algorithm updates. It started with two strangers who needed their CVs rewritten and €150 invoiced, and somehow became this.
Hi,
Today is a strange and good day.
My business turns ten this week. I've been sitting with that number for a few days, trying to figure out what to say about it. And honestly, what keeps coming back isn't a highlight reel.
It held.
Through slow quarters and strong ones. Through Covid, a maternity leave, every algorithm update, and every moment where I genuinely wasn't sure what came next. The consultancy held. And I think that's worth saying out loud, because it didn't happen on a whim.
It started in 2016 with two strangers who needed their CVs rewritten. I registered the business to invoice €150. And somehow, that was the beginning.
After two years, I had a side business generating 15% of my income on evenings and weekends, and a stubborn conviction that I wasn't going back to an office. The maths said it could work. The conviction said it had to.
What followed was a couple of years working from Bologna, Gdańsk, Vilnius, Budapest, the Canary Islands – and more – doing international SEO while actually living it. Then settling Strasbourg, one of the beating hearts of Europe.
Ten years later, I'm still here. Still independent. Still finding this work genuinely interesting.
If you want to read the full story, I've put it together at alizeebaudez.com/10th-anniversary.
I want to say thank you, specifically to you, because you're here. Whether you've been reading since the beginning, found this newsletter recently, worked with me, referred me, or simply stayed curious about what I'm building: it matters more than a standard thank-you covers.
This newsletter exists because I have things worth saying and people worth saying them to. You're one of those people.
From my desk
I'm heading into the next decade with the clearest sense of direction I've had yet. A lot of what I've been applying with clients for years (the way I think about market entry, content architecture, the decisions that happen before any technical work begins) is taking shape as something more formal. You'll be the first to know when it comes out.
If you know someone who should be reading this, I'd be glad if you passed it on.
Here's to what comes next.
Cheers, 🥂
Alizée BAUDEZ
Work with me
I work with experienced marketing teams on upstream international SEO strategy : the decisions that happen before tactics.
This was originally sent as an issue of Beyond Organic, my newsletter on international SEO and AI search, on 25 March 2026. If you'd rather get the next one in your inbox than find it here later, subscribe here.
A simple check-in
It's been a while, so this issue is a simple hello: where I was during a quieter 2025, becoming a mother, and what 2026 looks like now that the focus is on providing structure and clarity at moments of transition, both for me and for the clients I work with.
Hello, and happy 2026 ✨
It’s been a while since I last wrote to you, so I wanted to start the year with a simple hello.
You may (or may not!) have wondered where I was in 2025. Although it was a quieter year for me in terms of visibility, it was transformative in many ways. I became a mother, my personal context evolved into something very new, and this naturally impacted me professionally.
Behind the scenes, I spent time adjusting and recalibrating how I want to show up in my work. I got clearer about the kind of work I want to do, and how I want to support my clients.
So, in 2026, my focus is on providing structure and clarity at moments of transition.
I step in when businesses are:
In practice, that means helping teams make sense of where they are, what actually matters next, and how to structure their content and visibility accordingly. I do my best work before things get too messy or too expensive to undo.
Search has been my core field for over ten years now (time flies!), and today it naturally extends into AI-driven discovery. I think about both together, as connected systems that need strategy before execution.
If you’re going through a phase of change in 2026 and need clarity, structure, and a strategic outside perspective, I’m open to working together.
You can reply directly to this email to start the conversation.
My availability is fairly open at the moment, and I’m happy to explore projects of different sizes and scopes.
Wishing you a gentle and focused start to 2026 😌
Cheers,
Alizée BAUDEZ
This was originally sent as an issue of Beyond Organic, my newsletter on international SEO and AI search, on 12 January 2026. If you'd rather get the next one in your inbox than find it here later, subscribe here.