Beyond Organic: The Archive
Beyond Organic is my newsletter on international SEO and AI search. This page collects every past issue. If you'd rather get the next one in your inbox, subscribe here.
A decade of not compromising.
My consultancy turns ten this year, and this issue is a look back at what actually held it together through Covid, a maternity leave, and a decade of algorithm updates. It started with two strangers who needed their CVs rewritten and €150 invoiced, and somehow became this.
A simple check-in
It's been a while, so this issue is a simple hello: where I was during a quieter 2025, becoming a mother, and what 2026 looks like now that the focus is on providing structure and clarity at moments of transition, both for me and for the clients I work with.