How structured data is paving the way for AI-generated search

Last week I attended the Google Search Central Live Zürich 2023, or #SCLZurich for short. The conference, held over a whole afternoon at the Google HQ in—you guessed it—Zürich, Switzerland 🇨🇭, marked its grand comeback after the pandemic years. I had a really great day meeting with fellow SEOs, chatting with friends from the Women in Tech SEO group, and learning a lot from the Google Search staff. The talks were very interesting and got me thinking about many topics and ways to improve my skills.

If you want a breakdown of all that was said, head over to this recap post of #SCLZurich by Olesia Korobka or this 7 talks - 7 take-aways post by Corina Burri.

One topic that kept coming back throughout the afternoon was structured data. Although it’s, of course, a very important technical topic, I was surprised to see it mentioned, if not extensively developed in almost all talks that day. So this got me thinking: why are we hearing so much about this today? How does structured data inform the future of SEO, and how does it shape the impending era of AI-generated search?

How structured data helps improve search results

Microdata, structured data, schema markup, and semantic markup* are not new to SEO at all. We’ve been using these snippets of code in our pages for ages, especially when it comes to e-commerce. Structured data is what informs Google Shopping of your products’ features for example, as Matthias Weismann, Software Engineer at Google Shopping, explained it detail at the conference..

By the way, the Product schema markup is undergoing a hefty upgrade, with new variants that will better help the user find the product they are searching for. Think certificates, labels, sustainability or dietary specificities. These are exciting times!

By meticulously organising information about our products and services using structured data, we're essentially handing search engines a roadmap to our content. By linking or nesting items to one another, we’re saying, "Here's what we offer, and here's how everything is interlinked.”

This carefully crafted organisation doesn't just enhance the appearance of our search listings with rich snippets but significantly betters the user experience by delivering more precise search results.

Structured Data, AI and search

So what does structured data have to do with AI? Well, when Google crawls a website, it gathers all the information a page has to offer, including structured data. Then the indexing algorithms come into play and try to make sense of the page. At this stage, Google uses a bunch of machine learning, AI and NLP tools to figure out what the content is about and if it’s worthwhile for users.

Imagine a scenario where two pages have the same quality of content and relevant information. On the first page, Google has to sift through the content, analyse headings and links to understand what the page is about. In the second page, Google has to do the exact same work, but with added information, structured in the same way across all webpages for the same type of item.

On the first page, algorithms have to put in more work to categorise the content in their database, whereas on the second page, they “only” have to check if the information provided in the structured data bits of code match and correlates to the content on the page.

Of course, I'm oversimplifying here, but you get the idea. Structured data makes Google’s work easier. It takes way less computing power for Google to understand content with a roadmap than having to figure out a path on itself.

“While we have the technology to find that structure in web page text automatically, those systems are not perfect. (…) When you tell us what's on your web page in a structured way, we can more accurately interpret the contents.”
— Ryan Levering, Software Engineer in the Structured Data Team at Google (source)

If we think of it with a very down-to-earth capitalistic approach, it’s just more cost efficient for search engines. The same applies to having a technically sound and fast loading website, it requires less energy to load and crawl, which means it costs less to index. (Yes, it’s also more environmentally friendly, of course, but let’s not be blind to the societal system we operate in.)

How taking full advantage of structured data can benefit both users and website owners

The ripple effect of fully harnessing structured data can be huge. Imagine having your website not only fully present in the results of a query, but also taking space on the result page by offering rich results to users. It’s not only about the ranking position, it’s about the experience you offer.

For example, as Maria White, Global SEO Lead at Kurt Geiger, explained in her presentation at SCL Zürich, the experience you offer to your user does not start on your website’s homepage, it starts on the SERP.

Going beyond the typical variants offered in a Schema item and actually going through the documentation to precisely optimise every relevant bit of information will help your website in the long run. Right now, there are open conversations happening on the Schema.org forums about how items should evolve through time.

For example, food product items could get an allergens variant in the near future, helping users take care of their health when researching and buying food online. And guess who is actively participating in this conversation? Yep, Google is. They are even at the origin of some of these evolutions. I don’t know about you, but to me, having an announcement at the next Google I/O that search results for purchasing food will now display allergens seems like a totally on brand thing for Google to do.

For search engines, it’s a clearer, more efficient route to quality results. For us, it’s about becoming the “cost-efficient” choice that demands less power to crawl and index, potentially earning a favourable nod from search algorithms in the long run. It's not merely about scaling the search product but elevating the quality of the user experience while reducing the digital carbon footprint of our online endeavours.

This proactive approach, as I gleaned from the conference, could be a game-changer in how we approach SEO, ensuring a win-win scenario for both search engines and website owners. Doing your research—dare I say, hiring an expert—on structured data, and not just “filling in the fields my CMS put up for me” could be one element that will tip the scale in your favour in the near future. Actively optimising your website with a collaboration mindset with search engines rather than a “quick win” approach is sure to be beneficial in the long run. If not for your rankings right now, then for your users, who crave information before making an informed purchase on your website.

Conclusion

The narrative around structured data is far from over. It's an unfolding chapter in the SEO playbook that holds promise for a more efficient, user-centric, and AI-compatible future. I invite you to delve deeper, explore the schema.org documentation, and start weaving structured data more intricately into your SEO strategy. It's about laying a solid foundation today for the AI-driven SEO landscape of tomorrow.

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*Structured Data is a term used to describe data that is organised in a specific manner, making it easier for search engines to understand the content on web pages.

Schema Markup is a semantic vocabulary or a set of code tags you can add to HTML to improve search engines' understanding of your pages, essentially a form of structured data.

Microdata is a specific syntax used for embedding structured data in HTML documents, and it's one of the formats you can use to implement schema markup on your website.

Semantic Markup is a broader practice that refers to the use of HTML tags and other markings to denote not just the structure, but the meaning of the content, which includes practices like schema markup and others.

Podcast: SEO Strategies that stand the test of time - Recipe for SEO Success

I’m very honoured to have been invited on The Recipe for SEO Success, Kate Toon’s famous podcast. 🎙

She invited me to talk about longevity in SEO and we had a lovely chat!

Here’s what we talked about:

• Core SEO pillars and principles that have remained unchanged

• How long it will take to get results from your SEO strategy

• Keywords: should you update them constantly or stick with the same ones

• What your long-term keyword strategy should be

• How to react when a new competitor moves above you in the rankings

• Milestone changes in SEO in the last three years

• Updates in SEO that you should be aware of

• How iteration factors into a solid SEO strategy

• My top two tactics to try out today

Listen on Apple Podcasts ↓

Listen on Spotify ↓

“I highly recommend that you follow Alizée. She just approaches SEO with a real enthusiasm, positivity, and a human touch, which I think is very much aligned with how I approach it.”

— Kate Toon, The Recipe for SEO Success

Huge thanks to Kate for inviting me on the podcast! 🥰 I had a great time!

Twitter takeover: Use Search Intent to Optimise Product Pages - Semrush #SEOThread

The Semrush team got in touch with me a few weeks ago to do a #SEOThread on their Twitter account. I chose to write about using search intent to optimise product pages for e-commerce. You can read the whole thread below. ↓

Hello SEO friends! 👋 I'm Alizée, a freelance SEO consultant with a passion for specialty coffee and knitting.
I'll be taking over the #SEOthread today to talk about using #searchintent to optimise product pages 🤓
So get cozy, grab a notepad, and read on! 😉↓ @AlizeeBaudez pic.twitter.com/w7iyHbK6X2

— Semrush (@semrush) June 14, 2022

In a nutshell, here are the few elements I mentioned in this #SEOThread.

What is Search intent?

First things first, search intent is the purpose of a user’s search.

There are 4 type of search intent:
→ Navigational = find something or a website
→ Informational = research
→ Commercial = compare options
→ Transactional = buy, complete an action#SEOthread @AlizeeBaudez pic.twitter.com/l25vgdiJxB

— Semrush (@semrush) June 14, 2022

In a way, informational, commercial and transactional search intents coincide with the buyer’s journey. The general idea here is that you want to take your user through each step of the journey with the content you put on your website.

Where does the product page fit?

The product page can be visited by the user at any stage of the process (=any stage of the buyer’s journey). But at the end of the day, its goal is to sell. So you want to optimise your product page for the decision stage, with keywords that have a transactional search intent.

How to optimise your product page for transactional queries?

How to optimise your product page for transactional queries?

1️⃣ Check out what queries the page is already ranking for on Google Search Console

2️⃣ Extend your keyword research to transactional queries

3️⃣ Implement optimisations#SEOthread @AlizeeBaudez

— Semrush (@semrush) June 14, 2022

1 - On Google Search Console

• Look at the keywords that drive traffic to your product page. Read through them carefully. Can you already spot what type of search intent is emerging from those keywords?

• Export the keyword and define a search intent for each of them. You can use a spreadsheet or a keyword analysis tool.

How to easily spot a transactional keyword?

Look out for the words “buy”, “for sale”, “price”, “cost”, “supplier”, “quote”, etc.#SEOthread @AlizeeBaudez pic.twitter.com/19YyEwRE9V

— Semrush (@semrush) June 14, 2022

2 - Extend your keyword research to transactional queries

Now you have deciphered what brings your users to your product page, it's time to adjust and broaden your horizons! We'll do this by doing a bit of keyword research, just to make sure what we're changing is in line with what our users need.

I often use the Semrush Keyword Magic Tool to find related queries and filter the results by search intent, keeping only the transactional ones.

Pick a few of the best ones according to your usual keyword research criteria.#SEOthread @AlizeeBaudez pic.twitter.com/9ogMu9yiTl

— Semrush (@semrush) June 14, 2022

3 - Implement your transactional keywords where it matters the most

Make sure the keywords you end up with are in the page title, the meta description, the headings of the page. Include them in bold in your paragraphs, optimise your copy in the best way possible.

Extra elements to consider on your product page

💡 Extra elements to consider on your product page:

→ Have a clear CTA for your product
→ Keep the page design simple and effective
→ Go to the point in your copy
→ Include reassurance elements (reviews, payment options, delivery, use cases...)#SEOthread @AlizeeBaudez

— Semrush (@semrush) June 14, 2022

---

If you need any help with your product page, your e-commerce website, or if you want to optimise your keywords for the right search intent, get in touch with me today!

A cheatsheet to Google's advanced search operators

Every week I share no more than 3 hands-on resources that I carefully handpick from the top-experts and best practitioners in SEO and digital marketing. You won’t find FOMO inducing theories and convoluted predictions in these posts. I want to help you build long-lasting SEO and digital marketing strategies with proven methods you can implement today. Previous editions can be found here.

⏰ #NOW - WHAT I HAVE BEEN UP TO

As I am writing this week's edition, I'm on a train coming back from a BIG client presentation in Luxemburg. The kind of presentation I stood way too late to prepare 😅I'm happy to report it all went fine, and that I have missed nomadic working.I have also been trying to fit in a few hours to renew some industry certificates, and get a few new ones perhaps. I find it interesting to see how the world of certifications has evolved in the past years and their impact for clients and partnerships. I might write a piece on the subject.

👓 #FOCUS - THE ONE THING YOU SHOULD CHECK OUT

Dave Elliott from BuiltVisible put together a very handy cheatsheet about advanced search operators in Google and, more importantly, how to use them to find technical SEO issues and indexation errors. I found the most interesting part of the article was "How to use search operators for technical audits" where Dave explains how to:

• Check your site with site:

• Check if filler content has been indexed with site: and indexed:

• Find duplicate titles with site: and intitle:

• Check if non-secure pages have been indexed with site: and inurl:http or -inurl:https

• Finding subdomains that you were not aware of

• Finding all the non-html content on a site with filetype:

• Find specific parameters that have been indexed with inurl:?ie=

• Finding internal link opportunities by combining site:, -site: with the URL where you want to link to and intext: with the relevant search term.

• Find URLs with a different domain

As you see, there are many easy ways to use Google Search operators to uncover issues in technical SEO and this article is covers a lot of it.Read "How to use Google advanced search operators to find indexation and technical SEO issues"

Follow @DaveElliottSEO

Follow @builtvisible

⚙️ #TOOL – Helping you up your game

Technical SEO audits are the best way to determine if your website's performance could be increased by upgrading its crawlability, adapting its international SEO tags, or making it a bit faster to load.As simple as it may sound, conducting a Technical SEO audit means you have to pay attention to what seems like a million details. Benjamin Estes from Distilled created a handy checklist to make sure you won't miss anything. What I found interesting with this checklist, is that it is made to help you answer questions, not just randomly check items with no context. Each row contains a problem you should check and find a solution for.Read "Comprehensive Technical SEO Audit"

Follow @BenjaminEstes

Follow @distilled

🤓 #READ - THE BEST OF SEO BLOGS

Lucinda Southern from Digiday wrote an interesting piece on how publishers are reducing the number of articles they produce to grow larger audiences. Publishers like Le Monde or The Guardian cut their articles published by over 25% and saw and increase in traffic.

Publishers are moving away from last-touch attribution models that give full credit to the final article that a reader clicked on before signing up for subscription. - Lucinda Southern

Read "Publishers are growing audiences by producing less content"

Follow @Lucy28Southern

Follow @digiday

Do you need help with your digital marketing strategy? Are you planning to work on your website’s SEO? Would you be interested in having me talk at your conference or train your team?Here are the links to read more about me, check out my former experiences, find out more on the services I provide and contact me.

Latest editions of The Pragmatic SEO

• Write Title Tags that Drive ClicksA Guide to Writing the Best Title Tags, an FAQ for Multiple Addresses on Google My Business, and a Place to Find all the Recent Talks in the Industry....18 February, 2020

• How to Fix your Internal Linking MistakesFix Internal Linking Most Common Mistakes, A Complete Guide to UTM Tagging for Google My Business and a Chrome Extension for SEO....11 February, 2020

• Learning Python for SEOAn introduction to Python for SEO, Optimizing your digital PR strategy and a cheat sheet for Excel formulas....04 February, 2020

Write Title Tags that Drive Clicks

Every week I share no more than 3 hands-on resources that I carefully handpick from the top-experts and best practitioners in SEO and digital marketing. You won’t find FOMO inducing theories and convoluted predictions in these posts. I want to help you build long-lasting SEO and digital marketing strategies with proven methods you can implement today. Previous editions can be found here.

⏰ #NOW - WHAT I HAVE BEEN UP TO

This week, Women in Tech SEO released a list of SEO consultants and freelancers we can share amongst the industry. I'm honoured to be part of this amazing group! 😍

I have been pretty busy lately with a new SEO audit for a client, an on-site consultation for a local business and some on-page optimisations. I feel like I'm sending a quote per day, which is great! 👌

I also participated in last week's #SEMrushchat on Digital Marketing Conference Tips for 2020 and was featured in their roundup article. If you are planning on joining a conference or meet-up in the upcoming months, you will find a lot of tips to make the most out of the event in the article.

Finally, I got a new plant in my office, and that makes me happy 🌱😊

👓 #FOCUS - THE ONE THING YOU SHOULD CHECK OUT

When we write content, we often start with a structure, then go on writing all the paragraphs, creating the graphs, and, of course, making sure everything is SEO friendly. And then there's the title... Should it be catchy? Descriptive? A bit of both?

In his very detailed guide, Dominic Woodman gives his insight on all the little things that constitute a good title:

• The length

• What it should make people do

• How to test it

• How to make titles for templates

• And some valuable learnings form his own tests

After reading his guide, I recommend noting down a few ideas you hadn't thought of, and adding them to your checklist of things to do before hitting the "publish" button.

Read "How to Write an Incredible Title Tag"

Follow @dom_woodman

Follow @distilled

🤓 #READ - THE BEST OF SEO BLOGS

Managing multiple Google My Business profiles can already be a bit tedious, but how are you suppose to manage if you have multiple businesses at the same address? Miriam Ellis wrote a great piece, in the form of an FAQ, where she goes through most of the scenarios you can encounter, from the case where you work from a co-working space, to having different seasonal business at the same place.

Read "Google My Business: FAQ for Multiple Businesses at the Same Address"

Follow @Miriam_Ellis_

Follow @Moz

⚙️ #TOOL – Helping you up your game

With over 65 conferences totalling 520 talks from 375 different speakers, SEOslides.page is an awesome resource.  Chris Johnson created a hub for all the talks happening in the industry, with direct links to the slides, recaps, audio or video recordings of each talk. This project is collaborative, which means you can submit your talk via GitHub repository.

Visit SEOslides.page

Follow @defaced

A little extra piece of info for you

It has been confirmed by John Mueller, if you have an image with an alt tag within a h1 heading, the alt text counts as h1 for Google.

We tend to see text in image alt attributes as a part of the page where the image is embedded (as well as context for the image); if that's an image within a "h1", then that would be a part of the "h1".

— 🍌 John 🍌 (@JohnMu) February 14, 2020

Here are the links to read more about me, check out my former experiences, find out more on the services I provide and contact me.

Latest editions of The Pragmatic SEO

• Write Title Tags that Drive ClicksA Guide to Writing the Best Title Tags, an FAQ for Multiple Addresses on Google My Business, and a Place to Find all the Recent Talks in the Industry....18 February, 2020

• How to Fix your Internal Linking MistakesFix Internal Linking Most Common Mistakes, A Complete Guide to UTM Tagging for Google My Business and a Chrome Extension for SEO....11 February, 2020

• Learning Python for SEOAn introduction to Python for SEO, Optimizing your digital PR strategy and a cheat sheet for Excel formulas....04 February, 2020

How to Fix your Internal Linking Mistakes

Every week I share no more than 3 hands-on resources that I carefully handpick from the top-experts and best practitioners in SEO and digital marketing. You won’t find FOMO inducing theories and convoluted predictions in these posts. I want to help you build long-lasting SEO and digital marketing strategies with proven methods you can implement today. Previous editions can be found here.

⏰ #NOW - WHAT I HAVE BEEN UP TO

There have been a few updates on my website this week, especially on the About page. I hadn't updates the page since I move back to Strasbourg.This past week, while rewatching the Silicon Valley TV Show - which I love - I learned about the IPFS protocol. It's basically an equivalent to the HTTP protocol, but distributed. I just started learning about it so please excuse my approximative definition. If you have some interest in other ways the internet could function, I highly recommend checking it out, along with Tim Berners-Lee's (yes, the one who invented the internet) project Solid.In more SEO-related news, if you have some affiliate links on your website, John Mueller recommends using a rel=sponsored tag to indicate to Google this is a paid link.

Yep. And definitely use rel=sponsored for affiliate links, if you can. And to be more complete: affiliate links are not bad. It's fine to monetize your site. Google's OK with that. There's no need to hide them, just use the right kind of link if you can.

— 🍌 John 🍌 (@JohnMu) February 4, 2020

Follow @JohnMu

Follow @Marie_Haynes

👓 #FOCUS - THE ONE THING YOU SHOULD CHECK OUT

The SEMrush team conducted a study about common mistakes in link building and Elena Terenteva reported on how to fix them. The whole article is really well made with great infographics for each case and a link to a resource to help you fix each issue.

Why should you care?

If backlinks are a well-known ranking factor, internal links are often forgotten and just as important. They help distribute ranking authority though the website and have an effect on the crawlability of your website. I always recommend to my clients to pay attention to their internal linking because a few, cheap, quick fixes can make a huge improvement on rankings, demanding usually a lot less effort than link acquisition.Read "The Most Common Internal Link Building Mistakes: A SEMrush Study"

Follow @LenaTerentyeva

Follow @SEMrush

🤓 #READ - THE BEST OF SEO BLOGS

UTM parameters are elements you can add to your URL to track where your users are coming from in Google Analytics. Although Google my Business is a Google product, the traffic sources you find in Google Analytics corresponding to the links you set up on the GMB platform are sometimes listed as direct or organic traffic.To better unify those sources, you need to tag your URLs. In her very detailed article, Claire Carlile explains how you should tag each link you put on Google My Business: primary links, Google Posts, Google Products. You'll then be able to track how your actions are performing both on Google Analytics and in the Google Search Console.Read "Claire’s Guide to UTM Tagging For Google My Business"

Follow @clairecarlile

⚙️ #TOOL – Helping you up your game

Glen Allsopp, founder of Detailed.com created a Chrome extension for SEOs. It enables you to get insights on a page right in your browser, check out the different tags, see more detailed information from your favourite SEO tool, highlight text and find if there's any duplicate of that piece of content, and check if the canonical tags and URL match.I found it's a very handy tool to get primary information on a page, and correct elements quickly.Check out the Detailed Chrome extension for SEO

Follow @viperchill

✉️ #SUBSCRIBE - RECEIVE THIS POST IN YOUR INBOX

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Do you need help with your digital marketing strategy? Are you planning to work on your website’s SEO? Would you be interested in having me talk at your conference or train your team?Here are the links to read more about me, check out my former experiences, find out more on the services I provide and contact me.

Latest editions of The Pragmatic SEO

• 

  How to Fix your Internal Linking Mistakes

  Fix Internal Linking Most Common Mistakes, A Complete Guide to UTM Tagging for Google My Business and a Chrome Extension for SEO....11 February, 2020

• 

  Learning Python for SEO

  An introduction to Python for SEO, Optimizing your digital PR strategy and a cheat sheet for Excel formulas....04 February, 2020

• 

  Get more clicks on mobile results pages

  Make your Search Results on Mobile More Clickable and Improve your CTR, Use your Discontinued Products to your Advantage in your E-Commerce SEO, and Scrape Google Search Features with XPath....28 January, 2020

Learning Python for SEO

Every week I share no more than 3 hands-on resources that I carefully handpick from the top-experts and best practitioners in SEO and digital marketing. You won’t find FOMO inducing theories and convoluted predictions in these posts. I want to help you build long-lasting SEO and digital marketing strategies with proven methods you can implement today. Previous editions can be found here.

⏰ #NOW - WHAT I HAVE BEEN UP TO

This week I have been working on an SEO audit for a new client, mainly focused on keyword opportunities and link acquisition for the moment. I plan on publishing a more in-depth "Work with me" page on this website with a breakdown of the processes I use and package examples for potential clients. I'm not the best at selling myself, so I'm open to suggestions and advice!It's trip planning season! I'll travel in the upcoming weeks to Metz in the Lorraine region, Luxemburg city to see a client, the French Alps for some winter sports ⛷ and Brighton next April for BrightonSEO. If you are around, let me know and we'll grab a coffee ☕️I have been wanting to up my coding game for some time now. I'm proficient in HTML and CSS, and I want to improve my skills in JavaScript and Python. I recently started following online courses on those topics 👩🏻‍🏫 Wish me luck!I also participated in last week's #SEMrushchat about the Featured Snippet Update.

👓 #FOCUS - THE ONE THING YOU SHOULD CHECK OUT

As I mentioned, I'm in the process of learning Python.  Python is very useful for task automation, image optimization, scraping websites, analyzing keywords and Google Search Console data, just to name a few. Learning a new programming language, especially when you're not a developer, can be quite overwhelming. Luckily, Britney Muller made a whole Whiteboard Friday video on the topic, featuring Pumpkin 🐍Read the transcript of "Intro to Python - Whiteboard Friday"

Follow @BritneyMuller

Follow @Moz

🤓 #READ - THE BEST OF SEO BLOGS

Link building is a hard game, especially with journalists who receive hundreds of requests each day. Knowing what journalists write about, how they choose their topics and more importantly, what information they need to make an article can drastically improve - and speed up - your link acquisition strategy.In this article, Laura Crimmons breaks down research she did with collaborated on which they analysed the 1,000 most recent and 1,000 most shared articles in Tech, Travel, Health, Entertainment and Personal Finance. The research unveiled which publishers were more likely to include follow links in their articles, what keywords were more likely to bring links and the topics that were the most written about, as well as publishing frequency data.Depending on your field of work, you can tailor your approach to increase your chances of landing a juicy link 🙂Read "How to pitch what journalists want"

Follow @lauracrimmons

Follow @stateofdigital

Related resource: Link Acquisition Tactics.

🤓 #READ - THE BEST OF SEO BLOGS

Here's a page you should bookmark for future reference. Fiona Soum from BuiltVisible shared her cheat sheet for data manipulation in Excel. Her post is particularly useful if you have to truncate queries, extract specific words, work on your meta tags' lengths or categorize cell content.Read "Excel formulas for SEOs: cheatsheet and cell manipulation"

Follow @FionaSoum

Follow @Builtvisible

Related resource: Categorize keywords automatically according to the buyer's intent.

✉️ #SUBSCRIBE - RECEIVE THIS POST IN YOUR INBOX

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Do you need help with your digital marketing strategy? Are you planning to work on your website’s SEO? Would you be interested in having me talk at your conference or train your team?Here are the links to read more about me, check out my former experiences, find out more on the services I provide and contact me.

Latest editions of The Pragmatic SEO

• Learning Python for SEOAn introduction to Python for SEO, Optimizing your digital PR strategy and a cheat sheet for Excel formulas....04 February, 2020

• Get more clicks on mobile results pagesMake your Search Results on Mobile More Clickable and Improve your CTR, Use your Discontinued Products to your Advantage in your E-Commerce SEO, and Scrape Google Search Features with XPath....28 January, 2020

• Categorize keywords automatically according to buyer’s intentAutomate Keyword Categorization with Google Sheets and Find the Buyer's Intent, The Anatomy of the Top Performing Articles and Landing Awesome Links with Awesome Outreach Emails....21 January, 2020