SEO and business blog
Read about SEO, digital marketing, website optimisation, check out case studies and learn more about how I run my business!
How to use Google Analytics to track your SEO efforts
Use Google Analytics to track your SEO efforts, learn some smart Link Acquisition Tactics and learn about Content Hubs
Every week I share no more than 3 hands-on resources that I carefully handpick from the top-experts and best practitioners in SEO and digital marketing. You won’t find FOMO inducing theories and convoluted predictions in these posts. I want to help you build long-lasting SEO and digital marketing strategies with proven methods you can implement today. Previous editions can be found here.
⏰ #NOW - WHAT I HAVE BEEN UP TO
Last week was a creative week for me, I helped a friend who’s a Raceboard World Champion design communication material to help her raise funds for next year’s competitions. It was fun getting back to traditional communication work!I started sharing this blog post to the Women in Tech resources Slack channel, and plan on adding LinkedIn and a couple of Facebook groups to the mix too this week. If you come from one of these: Welcome! If you have ideas of where I should share this project, please leave a comment below 🙂I also participated in last week’s #SEMrushchat on Twitter about targetting the right keyword for SEO and was featured in their roundup of the best tweets from this chat. 👍
👓 #FOCUS - THE ONE THING YOU SHOULD CHECK OUT
Google Analytics is a very powerful tool for digital marketing, but it is also a strong asset for SEO. Elise Dopson walks us through different uses of Google Analytics to better understand where to put your SEO efforts. In a nutshell, my favourite elements Elise writes about are:
- Create SEO related goals
- Find top-performing content
- Add annotations to track content updates
- Find referral sites
- Set up alerts
📺 #WATCH – THE VIDEO YOU SHOULD HAVE A LOOK AT
Stacey MacNaught gave a talk at the Optimisey Meetup in Cambridge about link acquisition tactics.She focuses on very practical ways to build clean, reliable links to your website that will help your ranking strategy in the long term.I particularly liked how Stacey makes a parallel between PR and SEO and how much the two fields are related. As SEOs, we heavily focus on keywords and what our customers search for and PRs work with stories about real people and how they overcome their challenges. Writing content about the people in your company and their journeys is likely to get you some links from important publications in your niche.She also gives great tips on how to find what magazines are going to write about in the next months or year. As it turns out, a simple research can get you this information for some of the top international news outlets! You can even find data on how much Condé Nast’s readers spend on interior design. 😲
https://youtu.be/qYDsFSp4dhgDetails of Stacey MacNaught’s talk, transcript and slides can be found on Optimisey’s website.
🤓 #READ - THE BEST OF SEO BLOGS
Organising your content is critical for SEO and there are many ways to do it. Kane Jamison wrote an article showcasing 5 different approaches to content hubs and over 30 examples from various industries.This article is a great resource if you have a bunch on content you don’t know how to sort, of if you are working on topic clustering on your website.
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Do you need help with your digital marketing strategy? Are you planning to work on your website’s SEO? Would you be interested in having me talk at your conference or train your team?Here are the links to read more about me, check out my former experiences, find out more on the services I provide and contact me.
✉️ #SUBSCRIBE - RECEIVE THIS POST IN YOUR INBOX
Latest editions of The Pragmatic SEO
A cheatsheet to Google’s advanced search operators
Use Google Advanced Search Operators for Technical SEO, a handy Technical SEO Checklist and How Publishers Grow their Audience by Cutting Down Content....03 March, 2020
Write Title Tags that Drive Clicks
A Guide to Writing the Best Title Tags, an FAQ for Multiple Addresses on Google My Business, and a Place to Find all the Recent Talks in the Industry....18 February, 2020
How to Fix your Internal Linking Mistakes
Fix Internal Linking Most Common Mistakes, A Complete Guide to UTM Tagging for Google My Business and a Chrome Extension for SEO....11 February, 2020
Remove 72% of URLs? A crawl budget case study
An in-depth case study on Crawl Budget, a guide to Squeeze Pages and a dive into Structured Data.
Every week I share no more than 3 hands-on resources that I carefully handpick from the top-experts and best practitioners in SEO and digital marketing. You won't find FOMO inducing theories and convoluted predictions in these posts. I want to help you build long-lasting SEO and digital marketing strategies with proven methods you can implement today.
⏰ #Now - What I have been up to
I got a huge response to the launch of this weekly blog post from the SEO community on Twitter. So thanks to you if you read this, your support means a lot. 🥰We have most of the basic furniture and appliances we need in our new home, and we know the IKEA catalogue by heart now. I also improved on some handiwork skills, like drilling holes and setting up drawers.I participated in last week's #SEMrushchat on Twitter about PPC and SEO and was featured in their roundup of the best tweets from this chat. 🎉This week's #Focus section is quite technical, so if you are more into content, keep scrolling!
👓 #Focus - The one thing you should check out
Crawl budget. In a nutshell, optimizing your crawl budget is to make the best use of the resources Google decided to allocate to your website. In his article, Vasilis Giannakouris explains in a very detailed case study how they optimized their crawl budget for Skroutz.gr by removing 72% of indexed URLs.If it might sound like a bold move, at first sight, it was, in fact, the result of an in-depth analysis of their e-commerce website that was initiated by the following issues:
Difference between the number of indexed pages VS the number of pages they had
An increase of the time it took for a page to be indexed and to rank high
An increase of the time it took for metadata to be refreshed
A technical SEO audit was then conducted and recommended to work on optimizing their crawl budget.
🤓 #Read - The best of the SEO blogs
Have you ever heard of Squeeze Pages?In this article, Luke Bailey sets the record straight on what is a squeeze page and what you should include in one to boost your lead acquisition, along with four examples of squeeze pages you can get inspired from.
📺 #Watch - The video you should have a look at
In this episode of SEO Mythbusting, Martin Splitt and his guest Suz Hinton explain how Structured Data replaced micro-formats, how they can help you enrich your content and how to test them.
The documentation mentioned in this episode:
Do you need help with your digital marketing strategy? Are you planning to work on your website's SEO? Would you be interested in having me talk at your conference or train your team?Here are the links to read more about me, check out my former experiences, find out more on the services I provide and contact me.
Optimize your on-site search
In this week's resources: How to Optimize your On-Site Search with JP Sherman, a blog post on How to Generate Content Ideas with Topic Research and a podcast with Areej Abuali.
Welcome to the very first edition of this weekly blog post about SEO and digital marketing.
I have mentored interns and entry-level coworkers in digital marketing and SEO, and have worked with inspiring and entrepreneurs interested in SEO as a means to grow their business. The two questions that always come up are:
- Where do I find valuable, hands-on information?
- How do I avoid getting overwhelmed by the ever-changing nature of digital marketing?
The purpose of this blog post is to answer both questions every week, more likely every Tuesday, with no more than 3 resources carefully hand-picked by me from the top experts and best practitioners in the field, guaranteed with hands-on advice and methods for your digital marketing strategy. I promise you the information you will find is applicable and pragmatic, away from the FOMO inducing theories that won’t get you anywhere. I want to help you build long-lasting digital marketing and SEO strategies with proven methods you can implement today.
This format was inspired by Stéphanie Walter's Pixels of the Week, a weekly post full of brilliant links around UX and UI that I highly recommend checking out. 👍
Okay, now let's get right to it.
⏰ #NOW - WHAT I HAVE BEEN UP TO
Well, first of all, I started this new weekly project and it is very exciting! A few weeks ago I also got LASIK surgery and I just moved back in Strasbourg. We still have no internet and no plates to eat on, but we do have new desks in a dedicated home office room! 🏡
👓 #FOCUS - THE ONE THING YOU SHOULD CHECK OUT
Did you know that customers who search for information directly on your website are 5 to 6 times more likely to convert? JP Sherman, Head of Findability at RedHat, gave a talk at the Optimisey Meetup about How to Optimize Your On-Site Search.
https://www.youtube.com/watch?v=vVOipLaoR20&feature=youtu.be
🎧 #LISTEN - THE PODCAST YOU SHOULD LISTEN TO
In Deepcrawl’s podcast Open Dialog, Sam Marsden interviews Areej Abuali, Technical SEO Manager at Zoopla and founder of Women in Tech SEO. They discussed the difficulty of having SEO recommendations implemented, the differences between working at an agence VS in-house and improving your coding skills.
✉️ #SUBSCRIBE - RECEIVE THIS POST IN YOUR INBOX
Do you need help with your digital marketing strategy? Are you planning to work on your website’s SEO? Would you be interested in having me talk at your conference or train your team?
Here are the links to read more about me, check out my former experiences, find out more on the services I provide and contact me.
Latest editions of The Pragmatic SEO
-
A cheatsheet to Google’s advanced search operators
Use Google Advanced Search Operators for Technical SEO, a handy Technical SEO Checklist and How Publishers Grow their Audience by Cutting Down Content....
03 March, 2020
-
Write Title Tags that Drive Clicks
A Guide to Writing the Best Title Tags, an FAQ for Multiple Addresses on Google My Business, and a Place to Find all the Recent Talks in the Industry....
18 February, 2020
-
How to Fix your Internal Linking Mistakes
Fix Internal Linking Most Common Mistakes, A Complete Guide to UTM Tagging for Google My Business and a Chrome Extension for SEO....
11 February, 2020
Content repurposing: recycle content you already have!
I published a class on content repurposing!
I have been working on two new projects lately, that work hand in hand. The first is a podcast about digital nomads, a topic I have been passionate about for the past five years. You can find detail about it here. The second one is teaching online. I am a firm believer that education and information are the most important things the internet has brought to the world and I wanted to participate in that.
A couple of months ago, I was contacted by the Skillshare teaching team to collaborate to the platform as a teacher. I have experience in teaching IRL, but I hadn’t tried online teaching yet. I figured it was finally time for me to give it a go.As it turned out, the launch of my podcast implied working with new methods: I learned (and I am still learning) to record audio, edit it, and publish it. I relied on Skillshare to learn these new skills and thus, already knew quite well the platform. I also got to use skills I hadn’t practised in some time like creating a brand from scratch, creating videos for social media, growing an audience on Instagram, building a community, creating a website from scratch and optimising it the way I intended, and using the content I had created to its maximum potential.That’s where content repurposing comes in. I listened and studied hours of podcasts to understand how others were using recorded audio to their advantage. One huge inspiration was, of course, Gary Vaynerchuk, who mastered the subject long ago. I then created a complete process, that gets improved episode after episode, to create tens of pieces of content from one long podcast episode, easily shareable on social media and built for engagement.During the process, I spoke to a few people about my content strategy and looked in depth at what other podcasters were doing. I found out most people didn’t know about content repurposing or didn’t use it. Most of the content is published once and advertised once, but not used to its maximum potential. That’s when I started working on the class.Since I wanted to try teaching online, I decided to create a first class on content repurposing. The course is aimed at people who want to try content repurposing but don’t know where to start, marketers or business owners who have long-form content already published that wish to make the most out of it.The class is short and concise — 15 minutes long, with many practical examples from my own experience with this method. It is focused on using long-form content to create multiple smaller ones. I plan on creating another class about creating long-form content from different small ones. More on that later :)The class is only accessible to premium users, but by following this link, you will get 2 months for free. You can cancel at any time :)
👉 Get free access to the class
If you think this post can help a fellow human grow on the internet, make sure to share it!I would be happy to get your feedback on the course so I can improve for the next one. Hit me up on Twitter or comment down below :)
