Set your priorities straight for International SEO

Every week I share no more than 3 hands-on resources that I carefully handpick from the top-experts and best practitioners in SEO and digital marketing. You won’t find FOMO inducing theories and convoluted predictions in these posts. I want to help you build long-lasting SEO and digital marketing strategies with proven methods you can implement today. Previous editions can be found here.

⏰ #Now - What I have been up to

This week was an admin week, dealing with a bit of taxes and some upgrades on this website. Thanks to some great feedback I got from Amelie Sörensen, I made the links a bit more readable, and I updated/upgraded some backend plugins. Next step is to add a subscription option to this blog post series and have it automatically sent as a newsletter.

I also had a great time reading about The Metaphysics and Linguistics of Emoji in an article shared by Jamie Alberico. The use of emoji through our everyday communication with one another is a topic I have been exploring and learning about since 2014 when my classmate and best friend started working on this topic for his Master’s thesis. If you have ever wondered how the different styles of one emoji on different devices can impact the emotion created within the conversation, this is worth a read.

👓 #Focus - The one thing you should check out

Aleyda Solís participated in the latest edition of PubCon and presented her list of Top Do’s and Dont’s for International SEO. Below are a few of her recommendations.

All the details for these recommendations can be found in Aleyda’s slides from the presentation.

PS: Aleyda also has a YouTube channel you should check out 😉

📺 #Listen - The podcast you should listen to

Competitor research in SEO can be a great opportunity for you to adapt your content. In this episode of the SEO SAS Podcast, Sarah and Hannah discuss what are the benefits of competitor research from keeping an eye on their performance to identifying new ideas for your content. They also talk about the items you should look at when doing competitor research, from featured snippets to backlinks and topic clustering.

Get right into the heart of the podcast at 2:50.

🤓 #Read - The best of SEO blogs

A few weeks ago I shared a post about removing URLs from indexing to optimize the crawl budget. Kevin Indig shared a step-by-step guide to pruning your URLs with SEMrush.

The guide is very thorough with helping you understand which URLs and underperforming and what you should do with them. Apart from setting them to meta=noindex, you can also merge similar content, have 301 redirects from one page to the other, or work on updating/upgrading the content.

Do you need help with your digital marketing strategy? Are you planning to work on your website’s SEO? Would you be interested in having me talk at your conference or train your team?

Here are the links to read more about me, check out my former experiences, find out more on the services I provide and contact me.

How to use Google Analytics to track your SEO efforts

Every week I share no more than 3 hands-on resources that I carefully handpick from the top-experts and best practitioners in SEO and digital marketing. You won’t find FOMO inducing theories and convoluted predictions in these posts. I want to help you build long-lasting SEO and digital marketing strategies with proven methods you can implement today. Previous editions can be found here.

⏰ #NOW - WHAT I HAVE BEEN UP TO

Last week was a creative week for me, I helped a friend who’s a Raceboard World Champion design communication material to help her raise funds for next year’s competitions. It was fun getting back to traditional communication work!

I started sharing this blog post to the Women in Tech resources Slack channel, and plan on adding LinkedIn and a couple of Facebook groups to the mix too this week. If you come from one of these: Welcome! If you have ideas of where I should share this project, please leave a comment below 🙂

I also participated in last week’s #SEMrushchat on Twitter about targetting the right keyword for SEO and was featured in their roundup of the best tweets from this chat. 👍

👓 #FOCUS - THE ONE THING YOU SHOULD CHECK OUT

Google Analytics is a very powerful tool for digital marketing, but it is also a strong asset for SEO. Elise Dopson walks us through different uses of Google Analytics to better understand where to put your SEO efforts. In a nutshell, my favourite elements Elise writes about are:

📺 #WATCH – THE VIDEO YOU SHOULD HAVE A LOOK AT

Stacey MacNaught gave a talk at the Optimisey Meetup in Cambridge about link acquisition tactics.

She focuses on very practical ways to build clean, reliable links to your website that will help your ranking strategy in the long term.

I particularly liked how Stacey makes a parallel between PR and SEO and how much the two fields are related. As SEOs, we heavily focus on keywords and what our customers search for and PRs work with stories about real people and how they overcome their challenges. Writing content about the people in your company and their journeys is likely to get you some links from important publications in your niche.

She also gives great tips on how to find what magazines are going to write about in the next months or year. As it turns out, a simple research can get you this information for some of the top international news outlets! You can even find data on how much Condé Nast’s readers spend on interior design. 😲

Details of Stacey MacNaught’s talk, transcript and slides can be found on Optimisey’s website.

🤓 #READ - THE BEST OF SEO BLOGS

Organising your content is critical for SEO and there are many ways to do it. Kane Jamison wrote an article showcasing 5 different approaches to content hubs and over 30 examples from various industries.

This article is a great resource if you have a bunch on content you don’t know how to sort, of if you are working on topic clustering on your website.

Do you need help with your digital marketing strategy? Are you planning to work on your website’s SEO? Would you be interested in having me talk at your conference or train your team?

Here are the links to read more about me, check out my former experiences, find out more on the services I provide and contact me.

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Remove 72% of URLs? A crawl budget case study

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]Every week I share no more than 3 hands-on resources that I carefully handpick from the top-experts and best practitioners in SEO and digital marketing. You won’t find FOMO inducing theories and convoluted predictions in these posts. I want to help you build long-lasting SEO and digital marketing strategies with proven methods you can implement today.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]

⏰ #Now – What I have been up to

[/vc_column_text][vc_separator type=”small” position=”left” color=”#ffd219″ thickness=”3″ width=”100″][vc_column_text]I got a huge response to the launch of this weekly blog post from the SEO community on Twitter. So thanks to you if you read this, your support means a lot. 🥰

We have most of the basic furniture and appliances we need in our new home, and we know the IKEA catalogue by heart now. I also improved on some handiwork skills, like drilling holes and setting up drawers.

I participated in last week’s #SEMrushchat on Twitter about PPC and SEO and was featured in their roundup of the best tweets from this chat. 🎉

This week’s #Focus section is quite technical, so if you are more into content, keep scrolling![/vc_column_text][vc_empty_space height=”64px”][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]

👓 #Focus – The one thing you should check out

[/vc_column_text][vc_separator type=”small” position=”left” color=”#ffd219″ thickness=”3″ width=”100″][vc_column_text]Crawl budget. In a nutshell, optimizing your crawl budget is to make the best use of the resources Google decided to allocate to your website. In his article, Vasilis Giannakouris explains in a very detailed case study how they optimized their crawl budget for Skroutz.gr by removing 72% of indexed URLs.

If it might sound like a bold move, at first sight, it was, in fact, the result of an in-depth analysis of their e-commerce website that was initiated by the following issues:

  • Difference between the number of indexed pages VS the number of pages they had
  • An increase of the time it took for a page to be indexed and to rank high
  • An increase of the time it took for metadata to be refreshed

A technical SEO audit was then conducted and recommended to work on optimizing their crawl budget.[/vc_column_text][vc_empty_space][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1/2″][vc_column_text]

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🤓 #Read – The best of the SEO blogs

[/vc_column_text][vc_separator type=”small” position=”left” color=”#ffd219″ thickness=”3″ width=”100″][vc_column_text]Have you ever heard of Squeeze Pages?[/vc_column_text][qode_simple_quote text_title_tag=”p” simple_quote_text=”A squeeze page is a type of landing page marketers use to collect just email addresses from visitors. You persuade or “squeeze” visitors to provide this info by presenting a special offer, gating valuable content, or restricting access in some way.” quote_symbol_color=”#ffd219″][vc_column_text]In this article, Luke Bailey sets the record straight on what is a squeeze page and what you should include in one to boost your lead acquisition, along with four examples of squeeze pages you can get inspired from.[/vc_column_text][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1/2″][vc_column_text]

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📺 #Watch – The video you should have a look at

[/vc_column_text][vc_separator type=”small” position=”left” color=”#ffd219″ thickness=”3″ width=”100″][vc_column_text]In this episode of SEO Mythbusting, Martin Splitt and his guest Suz Hinton explain how Structured Data replaced micro-formats, how they can help you enrich your content and how to test them.[/vc_column_text][vc_empty_space][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1/3″][vc_column_text]

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[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space][vc_video link=”https://youtu.be/Je6G4IUYcGI”][vc_empty_space][vc_column_text]The documentation mentioned in this episode:

[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_separator type=”normal”][vc_column_text]Do you need help with your digital marketing strategy? Are you planning to work on your website’s SEO? Would you be interested in having me talk at your conference or train your team?

Here are the links to read more about me, check out my former experiences, find out more on the services I provide and contact me.[/vc_column_text][vc_empty_space height=”64px”][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]

Latest posts of The Pragmatic SEO

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Optimize your on-site search

Welcome to the very first edition of this weekly blog post about SEO and digital marketing.

I have mentored interns and entry-level coworkers in digital marketing and SEO, and have worked with inspiring and entrepreneurs interested in SEO as a means to grow their business. The two questions that always come up are:

  • Where do I find valuable, hands-on information?
  • How do I avoid getting overwhelmed by the ever-changing nature of digital marketing?

The purpose of this blog post is to answer both questions every week, more likely every Tuesday, with no more than 3 resources carefully hand-picked by me from the top experts and best practitioners in the field, guaranteed with hands-on advice and methods for your digital marketing strategy. I promise you the information you will find is applicable and pragmatic, away from the FOMO inducing theories that won’t get you anywhere. I want to help you build long-lasting digital marketing and SEO strategies with proven methods you can implement today.

This format was inspired by Stéphanie Walter‘s Pixels of the Week, a weekly post full of brilliant links around UX and UI that I highly recommend checking out. 👍

⏰ #NOW - WHAT I HAVE BEEN UP TO

Well, first of all, I started this new weekly project and it is very exciting! A few weeks ago I also got LASIK surgery and I just moved back in Strasbourg. We still have no internet and no plates to eat on, but we do have new desks in a dedicated home office room! 🏡

👓 #FOCUS - THE ONE THING YOU SHOULD CHECK OUT

Did you know that customers who search for information directly on your website are 5 to 6 times more likely to convert? JP Sherman, Head of Findability at RedHat, gave a talk at the Optimisey Meetup about How to Optimize Your On-Site Search.

🎧 #LISTEN - THE PODCAST YOU SHOULD LISTEN TO

In Deepcrawl’s podcast Open Dialog, Sam Marsden interviews Areej Abuali, Technical SEO Manager at Zoopla and founder of Women in Tech SEO. They discussed the difficulty of having SEO recommendations implemented, the differences between working at an agence VS in-house and improving your coding skills.

✉️ #SUBSCRIBE - RECEIVE THIS POST IN YOUR INBOX

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Please select the ways you would like to hear from me:

You can unsubscribe at any time by clicking the link in the footer of my emails.

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Do you need help with your digital marketing strategy? Are you planning to work on your website’s SEO? Would you be interested in having me talk at your conference or train your team?

Here are the links to read more about me, check out my former experiences, find out more on the services I provide and contact me.